US Market Entry & Field Diagnostics Consultant
Listed on 2026-02-19
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Business
Business Development
US Market Entry & Field Diagnostics Consultant
Qarbotech is a Malaysia-based agri-technology company commercialising a photosynthesis enhancement solution used as a foliar application. As part of its US market entry and validation efforts, Qarbotech is supporting an on-farm engagement in Minnesota, representing a real-world commercial use case under typical US Midwest conditions.
Qarbotech is therefore seeking an independent consultant to help troubleshoot the current situation, identify root causes, and provide a grounded “lay of the land” for introducing and validating a new agri-input product in the US
, using the Minnesota case as the primary learning site.
This TOR invites consultants to propose an approach to address this problem and accelerate learning, rather than simply execute a predefined trial.
2.0 ObjectivesThe objectives of this engagement are to:
- Diagnose the root causes behind the non-performance or inconsistent performance observed at the Minnesota farm.
- Clarify which factors materially influence product performance and adoption under US farm conditions.
- Provide a practical understanding of the US agronomy and market reality relevant to Qarbotech’s product.
- Identify what should be prioritised, deprioritised, or avoided as Qarbotech progresses with US market entry.
- Recommend a clear path forward for product positioning, validation, and future trials in the US.
The consultant is expected to propose a fit-for-purpose approach. The scope below is indicative and intended to guide proposal development.
3.1 Situation Assessment & Diagnostic Review- Review the Minnesota farm context: crop, variety, soil, climate, historical practices, nutrient and water management, and equipment.
- Review all past product application records including rates, spray volume, timing, frequency, tank mixes, and handling.
- Assess operational and behavioural factors influencing execution on-farm.
- Identify and prioritise plausible technical, operational, environmental, and behavioural drivers of underperformance.
- Validate or invalidate key assumptions, including but not limited to:
- Application rate, timing, frequency, and spray quality
- Water availability and weather conditions
- Interactions with fertilisers or biostimulants
- Crop variety response and local agronomic norms
- Propose targeted field investigations or trials (if required) to resolve the most critical uncertainties.
- Define what data should be collected, what can be simplified, and what is unnecessary.
- Ensure investigations are practical within a commercial farm setting.
- Translate findings into clear, actionable insights for Qarbotech’s management.
- Articulate implications for broader US market entry beyond the Minnesota case.
- Highlight risks, limitations, and non-obvious constraints relevant to scaling in the US.
- Diagnostic & Root Cause Assessment Memo
- Proposed Path-Forward Plan for the Minnesota farm and US validation
- Mid-point Update (if engagement spans the growing season)
- Final Report including:
- Root cause conclusions and confidence levels
- Key learnings on US agronomy and farm realities
- Clear recommendations on next steps, priorities, and no-go areas
- Farmer‑facing execution checklist
- Recommendations on expert inputs required (if any)
Qarbotech expects this engagement to commence in April
, aligned with the client’s planting schedule in Minnesota.
Consultant onboarding & initial assessment
Growing season (as proposed by consultant)
Interim update
Mid-season
Final synthesis & reporting
Post-harvest (as proposed by consultant)
Exact timing should align with the cropping calendar and the consultant’s proposed approach.
QualificationsThe consultant is not required to be a practising agronomist but must demonstrate strong field‑level credibility and experience working within US farming systems. The ideal consultant:
- Has hands‑on exposure to US commercial farms (preferably Midwest).
- Understands how new agri‑input products are tested, evaluated, and adopted by growers.
- Can bridge agronomy, operations, and market…
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