VP Sales Operations

We are seeking an experienced, dynamic and customer focused VP of Sales Operations to join our team in St. Louis Park. Reporting to the Chief Banking Officer, the Vice President of Sales Operations is responsible for fostering the support environment necessary to optimize BWB’s Sales function. As the ‘Integrator’ for the Banking Department, this individual oversees various processes and technology related to planning, reporting, scorecard management, sales process optimization, staff development, change management, technology and compliance.

The Vice President of Sales Operations responsibilities would encompass a range of duties, including the oversight and management of the CRM system to optimize client engagement and relationship management processes. The role will collaborate internally within the Banking, Deposit and Marketing departments’ staff, manage a team to support the efforts of the group, and engage with most other operations and technology functions at the Bank ensuring efficient and sustainable implementation and management of the sales delivery processes.

• Data Management & Analysis
  • Oversee the creation and maintenance of sales scorecards, dashboards, and KPIs to monitor business development team performance.
  • Tracks and reports on client engagement, revenue growth, and pipeline movement to provide insights into sales effectiveness to the rest of the Revenue Leadership Team.
  • Manage the creation and distribution of lending, deposit, and marketing reports for senior leadership and the Board.
  • Analyzes client feedback data to identify pain points, inefficiencies or improvements and implement changes that enhance the client journey.
• Sales Enablement
  • Aligns sales operations with the bank’s strategic growth goals to ensure cohesive efforts across the organization.
  • Acts as primary Project Owner of Sales Teams projects and serves on company Project Review Board
  • Provides regular reports and updates to senior leadership on the status of the BWB client, including client satisfaction, retention rates, and product growth.
  • Utilizing data insights, identifies and implements best practices in sales process optimization, including the adoption of new technologies across banking segments.
  • Develops and maintains a structured client acquisition and onboarding process to improve conversion rates & drive revenue growth.
  • Enhances sales workflows & automation to streamline efficiency and reduce manual tasks.
  • Supports the equitable & timely assignment of sales goals across the team
  • Leads the implementation and refinement of SOX-compliant lending and deposit practices to ensure regulatory compliance.
  • Facilitates communication & collaboration between the sales and marketing teams to ensure alignment on client-focused initiatives.
  • Supports the building and continual iteration of the client journey with Marketing & works to translate the value to sales and client-facing roles.
• CRM & Sales Technology Administration
  • Manages Salesforce CRM and nCino loan workflow, acting as the primary business leader & strategist for these tools.
  • Leads CRM customization, training, and adoption efforts to maximize user engagement and ensure the tools meet the needs of the sales team.
  • Implements and optimizes CRM tools for effective sales tracking and relationship management.
  • Serves as the primary liaison between Sales, Technology, and Marketing to drive CRM enhancements and develop technology roadmaps.
  • Works closely with stakeholders to understand their needs, customize CRM tools accordingly, and facilitate training to ensure widespread adoption
• Staff Training, Leadership & Development
  • Leads, manages, and holds the Sales Operations team accountable by setting clear expectations, fostering team alignment, and ensuring execution against strategic goals.
  • Responsible for hiring, managing, and developing staff needed to implement Sales Operations functions effectively.
  • Creates, updates, and maintains onboarding materials for new Sales Staff, including Bankers and Treasury Management Staff, to ensure they are well-prepared for their roles.

• Bachelor’s degree in Business Administration, Financial Management, or related field…