Regional Sales Director - Midwest

REGIONAL SALES DIRECTOR – MIDWEST

TUF SPORTS APPAREL is seeking a Regional Sales Director to lead the continued expansion of our Midwest Division. This role is not a traditional sales management position. The Regional Sales Director will build territory leadership, develop state directors, expand market coverage, recruit talent, and drive long‑term regional growth throughout the Midwest.

The ideal candidate is a builder, recruiter, coach, and leader capable of developing teams and creating sustainable growth across multiple states.

TUF Sports Apparel is a rapidly growing custom sports apparel company serving high schools, youth organizations, travel programs, clubs, coaches, and athletic departments throughout the United States.

Our mission is simple:
Provide premium custom apparel, exceptional service, and long‑term partnership opportunities to organizations often overlooked by the industry’s largest brands.

Our Midwest Division is currently expanding throughout:

• Minnesota
• Wisconsin
• North Dakota
• South Dakota
• Illinois (future)
• Missouri (future)

• Develop and support State Directors
• Conduct weekly leadership meetings
• Monitor territory performance
• Drive accountability throughout the region
• Assist with strategic planning and forecasting

• Recruit Territory Account Executives
• Recruit Territory Development Executives
• Recruit future State Directors
• Assist with onboarding and activation
• Support training and certification initiatives

• Identify underserved markets
• Expand territory coverage
• Assist with new state launches
• Support ecosystem development initiatives
• Increase market penetration across the region

• Monitor sales activity
• Review pipeline health
  
  Track key performance indicators
• Support coaching and development efforts
• Ensure adoption of TUF Ops and TUF Academy

The Regional Sales Director is expected to:

• Develop multiple active State Directors
• Maintain recruiting pipelines
• Increase territory penetration
• Expand team size throughout the Midwest
• Support revenue growth
• Build long‑term organizational infrastructure

Success is measured by:

• Team growth
• Territory coverage
• Leadership development
• Market expansion
• Revenue generation
• Account penetration

We are interested in candidates with experience in:

• Sports organizations
• Athletic administration
• Sponsorship sales
• Business development
• Territory management
• Team leadership
• Recruiting
• Sales management

Preferred:

• Experience leading teams
• Experience managing budgets
• Sports industry experience
• Existing network within athletics

• Base Pay + Personal Production + Leadership Incentives + Zone Overrides and Bonuses
• Performance‑based bonuses tied to:

• Territory growth
• Recruiting
• Director development
• Regional milestones

Advancement:
Significant advancement opportunities exist as TUF Sports Apparel continues its national expansion.

This is an opportunity to help build a regional operation from the ground floor. You won’t inherit a mature territory; you will help create one. The Midwest currently represents one of the largest growth opportunities within TUF Sports Apparel, with thousands of athletic organizations and significant expansion potential across multiple states. For the right leader, this is an opportunity to help shape the future direction of the company while building a lasting presence throughout the region.

YOUR REGION. YOUR TEAM. YOUR IMPACT.