Social Content Specialist

Social Content Specialist

Support the planning and production of social‑first content for 3M brand channels, advancing enterprise campaigns and business priorities. Ideal candidates bring hands‑on experience creating content for social platforms, including Instagram, Linked In, Tik Tok, You Tube Shorts, and possess strong storytelling, video editing, and collaboration skills.

• Create social‑first content from concept through execution, including storyboarding, shooting, editing, and formatting for platform use.
• Capture and edit engaging content for 3M social channels, particularly Tik Tok, Instagram, You Tube Shorts, and Linked In, using video, stills, audio, and other approved assets.
• Support real‑time content capture at events and other priority moments, ensuring timely delivery of assets.
• Produce content that aligns with 3M brand standards, editorial guidance, and platform best practices.
• Ensure required releases and supporting materials are completed and stored appropriately in designated systems.
• Support content planning across integrated teams for priority topics, campaigns, and key moments.
• Monitor social trends and contribute platform‑specific recommendations based on trending content, audience behavior, and channel performance insights.
• Support social community management and community building to drive positive brand‑customer relationships and maintain the brand’s reputation.
• Monitor for user‑generated content opportunities on social.
• Support development of content concepts from creative briefs, trends, and business needs.
• Collaborate with cross‑functional partners to develop content, incorporate feedback, secure approvals, and drive integrated execution.

• Bachelor’s degree or higher in communications, marketing, journalism, media production, or general business (completed and verified prior to start).
• Two (2) years of experience in social media and content creation in a private, public, government or military environment.

• Strong writing, editing, and storytelling skills, with the ability to adapt content for different audiences and platforms.
• Experience creating engaging social‑first content across multiple platforms in a brand, organizational, freelance, or agency setting.
• Experience using social media management platforms/tools.
• Understanding of social platform differences (Instagram vs. Linked In vs. Tik Tok) and platform‑specific trends, audience, and content styles.
• Basic proficiency in video and photo capture and editing tools.