Director, Lifecycle Marketing

Brand Overview

At maurices, we’re all about feel‑good fashion for real life. We’re committed to our service with style promise and to offering affordable fashion that takes women from workday to weekend—and all of life’s adventures in between. With inclusive sizing from 0–24, maurices is known for versatile styles across key categories like denim, dresses, tops, and more. We’ve been doing this since 1931, and today you’ll find us in over 800 communities across North America and online at  It’s more than clothes—it’s where fun, friendship and fashion come together!

We believe in putting People First and lead with kindness, authenticity, curiosity and agility. We work smart, have fun, and support one another in a generously flexible environment that empowers you to thrive personally and professionally. Our headquarters in Duluth, Minnesota overlook the beautiful shores of Lake Superior and offer a vibrant college‑town atmosphere.

The Director, Lifecycle Marketing owns the enterprise lifecycle strategy across owned channels, focusing on driving customer engagement, loyalty, and lifetime value. This role elevates lifecycle marketing from executional delivery to a strategic growth lever, using data, personalization, and automation to strengthen customer relationships throughout their journey.

• Define and execute lifecycle marketing strategy across email, SMS, and emerging owned channels
• Own segmentation, personalization, and automation roadmaps aligned to customer and business goals
• Oversee lifecycle marketing technology, including personalization and automation platforms, and lead the roadmap to ensure scalable, best‑in‑class execution
• Partner with Analytics and Customer Insights to inform targeting, testing, and optimization
• Collaborate with Brand, Creative, and Media teams to deliver cohesive customer experiences
• Establish performance KPIs and reporting to measure effectiveness and impact
• Lead a test‑and‑learn culture to continuously improve engagement and results
• Lead, coach, and develop lifecycle marketing team members
• Ensure lifecycle programs adhere to data privacy, consent, and compliance standards in partnership with Legal and Marketing Operations

• Bachelor’s degree in Marketing, Business, or related field preferred
• 8+ years of experience in lifecycle, CRM, or retention marketing
• Strong analytical mindset with experience using customer and performance data
• Experience leading teams and complex marketing programs
• Familiarity with marketing automation platforms and personalization strategies
• Retail or eCommerce experience strongly preferred

Corporate Office‑maurices‑Duluth, MN 55802

Regular/Full time

Annual Salary: $ – $

This position is eligible for an annual incentive compensation based on company performance.

Our Smart Work program pairs the best of in‑person collaboration with the flexibility to work remotely, guided by business needs and the nature of each role. Corporate associates work at least three days a week in our offices, with teams setting core days to brainstorm, build relationships, and move work forward. The goal is simple: help you do your best work, stay connected to your team, and maintain a healthy work‑life balance.

We offer a comprehensive and competitive benefits package designed to support your health, financial security, and work‑life balance. Eligible full‑time associates receive medical plans (PPO or high‑deductible with HSA), dental and vision coverage, flexible spending accounts (healthcare and dependent care), accident, critical illness, hospital indemnity, voluntary life, spouse and child life insurance, and long‑term disability coverage. We also provide basic life, short‑term disability, a 401(k) with a matching contribution after 6 months, tuition assistance after 1 year, and an Employee Assistance Program.

PTO benefits include vacation (with accrual or flexible options based on role), annual sick time, holiday pay, and two weeks of New Parent Leave. Continuous learning opportunities, Associate Resource Groups, and a state‑of‑the‑art onsite fitness facility are available to Duluth‑based associates.

The Company is committed to hiring and developing the most qualified people at all levels. All personnel actions are based on qualifications and ability without regard to sex, pregnancy, race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices.

All associates are expected to follow these principles in all relationships with other associates, applicants, or business partners.