Commercial Director

Job Description

The Commercial Director is a senior leadership role accountable for developing and executing a high-impact, enterprise-wide commercial strategy across sales, marketing, and a multi-brand portfolio. This position drives sustainable revenue growth, strengthens market positioning, and enhances brand performance through a unified, data-driven approach.

As a key member of the leadership team, this role shapes long-term business direction, ensures cross-functional alignment, and builds a scalable commercial organization capable of delivering consistent, above-market growth across channels and regions.

• Define and lead the overall commercial strategy, ensuring alignment with business objectives and growth targets.
• Drive integration, optimization, and clear positioning of multiple sales brands and routes to market.
• Partner with Business Unit leadership to develop and execute long-range strategic plans and annual operating plans.
• Identify and pursue new revenue streams, market expansions, and strategic partnerships to increase market share.
• Provide strategic insight and leadership to guide business transformation and competitive positioning.

• Lead Distribution Sales alongside additional sales brands, ensuring consistent and coordinated go-to-market execution.
• Deliver profitable revenue growth across all commercial channels, consistently meeting or exceeding targets.
• Develop differentiated sales strategies by brand while leveraging cross-portfolio synergies.
• Embed an 80/20, value-based sales approach focused on high-impact customers, products, and opportunities.
• Champion a value-proposition-led selling culture that drives premium outcomes and competitive differentiation.
• Oversee forecasting, pipeline management, and sales performance across the organization.
• Partner with Business Unit leadership to ensure full accountability for commercial P&L performance.

• Own and execute the marketing strategy to support revenue growth and commercial priorities.
• Lead brand positioning, messaging, and demand generation across products and markets.
• Oversee integrated marketing campaigns, digital strategy, lead generation, and customer engagement initiatives.
• Ensure strong alignment between sales and marketing to maximize conversion, acquisition, and retention.
• Leverage data, analytics, and customer insights to continuously improve marketing ROI and effectiveness.
• Drive digital transformation of commercial processes, systems, and analytics capabilities to enable insight-led decision‑making.

• Build and lead a high-performing, multi-disciplinary commercial team across sales, marketing and tech support.
• Own organizational design, talent acquisition, succession planning, and capability development.
• Coach and develop sales team members to enhance commercial acumen and leadership effectiveness.
• Foster a high-performance culture driven by clear KPIs, accountability, and continuous improvement.

• Establish and maintain executive-level relationships with key customers and distributors.
• Act as the voice of the customer, ensuring decisions are grounded in market and customer insights.
• Partner with Product Management to align product strategy with market demand and growth opportunities.
• Monitor competitive activity, industry trends, and evolving customer needs to inform strategy.

• Own commercial performance reporting, including forecasts, revenue tracking, and marketing effectiveness.
• Deliver clear, data-driven insights and strategic recommendations to senior leadership.

• Implement scalable processes, systems, and governance frameworks to support growth.
• Ensure compliance with company policies and adherence to commercial best practices.

• Bachelor’s degree required; advanced degree preferred.
• Significant experience in senior sales and/or commercial leadership roles.
• Proven track record of developing and executing successful commercial strategies.
• Experience leading…