Salesforce Manager

Responsibilities

• Lead the development and execution of CRM strategies to support internal and external Brand Growth campaigns including regular reporting that measures the performance of each strategy
• Lead the development of a regular CRM reporting tool that analyzes the effectiveness of strategies and is easily shared with key stakeholders
• Product Owner will oversee the continual grooming of the development backlog and business prioritization
• Perform hands‑on tasks by leveraging Salesforce out‑of‑the‑box capabilities, 3rd party apps and custom development
• Work with development teams to implement new products and features
• Support development efforts and verify the final implementation of CRM applications
• Work with Director and product development teams to implement new products or product features
• Oversee the development and implementation of Salesforce changes that address current and future business needs
• Lead the development of training assets that improve capabilities in the area of project/engagement management, overall project delivery excellence
• Lead a deep understanding of the constituent's journey and leverage data within Salesforce to develop actionable insights, create and execute CRM strategies that influence behavior and actively monitor results to drive deeper engagement, retention and loyalty