Product Marketing Manager

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ACS Motion Control, USA#### About The Position
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* Location:

** Office/Hybrid (USA-MN)
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* Reports To:

** Marketing and Business Development Manager Role Summary The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion!

ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

-       Semiconductor manufacturing systems-       Electronics/PCB and display manufacturing systems-       Biomedical - Genome sequencing systems-       Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities
1. Go-to-Market Plans
· Create and execute go-to-market plans for product and feature releases
· Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
· Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.
2. Technical Marketing Content
· Create and manage a portfolio of technical marketing and sales enablement materials
· Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
· Communicate with internal subject matter experts to inform material
· Support Segment Marketing by helping to create and review sales enablement materials
3. Voice of Customer
· Create and conduct structured market & application focused interviews and on‐site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management
· Document application requirements, performance drivers, unmet needs and use cases
· Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities
4. Market Intelligence
· Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
· Analyze competitors’ products, sales & marketing strategy and key activities
· Maintain an active internal competitive intelligence database staying current with new competitive developments
· Produce concise reports and maintain a competitive intelligence database
· Educate sales, marketing & management on key competitor intelligence#### Requirements
· 2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.
· Knowledge of various automation technologies with preference towards motion control experience
· Experience with customer/application research and creating marketing content
· Ability to analyze markets, identify trends, and quantify opportunities
· Strong communication skills; able to produce concise, actionable reports
· Bachelor’s degree in engineering or related automation / motion control experience Travel
· Domestic and international (up to 25%) to customers and industry events
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