Director, Lifecycle Marketing
Listed on 2026-06-18
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Position Overview
The Director, Lifecycle Marketing owns the enterprise lifecycle strategy across owned channels, focusing on driving customer engagement, loyalty, and lifetime value. This role elevates lifecycle marketing from executional delivery to a strategic growth lever, using data, personalization, and automation to strengthen customer relationships throughout their journey.
Key Responsibilities- Define and execute lifecycle marketing strategy across email, SMS, and emerging owned channels
- Own segmentation, personalization, and automation roadmaps aligned to customer and business goals
- Oversee lifecycle marketing technology, including personalization and automation platforms, and lead the roadmap to ensure scalable, best‑in‑class execution
- Partner with Analytics and Customer Insights to inform targeting, testing, and optimization
- Collaborate with Brand, Creative, and Media teams to deliver cohesive customer experiences
- Establish performance KPIs and reporting to measure effectiveness and impact
- Lead a test‑and‑learn culture to continuously improve engagement and results
- Lead, coach, and develop lifecycle marketing team members
- Ensure lifecycle programs adhere to data privacy, consent, and compliance standards in partnership with Legal and Marketing Operations
- Bachelor’s degree in Marketing, Business, or related field preferred
- 8+ years of experience in lifecycle, CRM, or retention marketing
- Strong analytical mindset with experience using customer and performance data
- Experience leading teams and complex marketing programs
- Familiarity with marketing automation platforms and personalization strategies
- Retail or eCommerce experience strongly preferred
Location:
Corporate Office, maurices, Duluth, MN 55802
Annual Salary: $ - $ (eligible for annual incentive compensation based on company performance)
Benefits- Choice of three medical plans, including PPO or High‑Deductible with Health Savings Account (employer contribution)
- Dental, Vision, and Flexible Spending Accounts (Healthcare and Dependent Care)
- Accident, Critical Illness, and Hospital Indemnity coverage
- Voluntary Life, Spouse, and Child Life Insurance, Long‑Term Disability coverage
- Basic Life Insurance and Short‑Term Disability coverage at no cost
- Wellbeing platform with Personify Health and Employee Assistance Program
- 401(k) after 6 months with immediate vesting and Safe Harbor matching
- Tuition Assistance after 1 year
- PTO including vacation, annual sick time awards, holiday pay, and two weeks of New Parent Leave
- Free access to onsite Fitness Facility for Duluth based associates
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law.
We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
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