Product Marketing, Senior Advisor- Marketing Solutions

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The Product Marketing team at Trans Union is responsible for driving go-to-market strategy by shaping product positioning, messaging, and market differentiation. The team plays a critical role in launching and enabling products by partnering closely with product, sales, and marketing to translate innovation into customer value and business impact.

This role reports directly to the Senior Director within the Product Marketing division.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

• Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for Trans Union's Identity, Audiences, and Measurement solutions
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
• Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
• Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
• Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
• Apply AI and machine learning-driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
• Experience working with big brands and establishing go-to-market strategy for the AdTech/Mar Tech industry, with comprehension of marketing analytics, media strategy, data management/integrations,and data science
• Experience working with AI, Automation, consumer insights, and machine learning, with fluency in applying these to product marketing and go-to-market strategies
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth, with a strong obsession for customer insights and curiosity for the "why behind the buy"

• Fluency in leveraging AI‑powered tools (e.g., automation, predictive analytics, and generative AI) to accelerate market research, competitive analysis, content creation, and sales enablement at scale
• Comprehension of marketing analytics, data management/integrations, and data science
• Ability to track key performance indicators to monitor and enhance product marketing effectiveness

• A love for telling stories and finding ways to simplify complex subjects
• Excellent communication and public speaking skills with the ability to engage across all levels of an organization, while being self‑motivated and able to work in an organized way in a fast‑paced environment with minimal supervision
• Strong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skills
• Ability to lead cross‑functional work streams and act as an owner across a matrixed team environment