Sr. Director, Global Integrated Marketing; CX

Job Title

Sr. Director, Global Integrated Marketing (CX)

The role is located in the Consumer Business Group (CBG). Success depends on translating strategy into execution across markets, with a distinct leadership profile rooted in brand management and deep expertise in communications and GTM execution.

As Sr. Director, Global Integrated Marketing, you will lead the Consumer Experience (CX) function globally, owning scalable CX and GTM systems and leading integrated demand generation in the US & Canada.

• Design globally scalable CX and GTM systems and drive their effective execution and performance across regions, including direct ownership in the lead market (USAC = US & Canada).
• Lead integrated demand generation in USAC (lead market)—owning national brand campaigns and orchestrating execution across media, shopper, and commercial teams.
• Translate portfolio strategy into globally reusable GTM components (channel roles, activation patterns, modular playbooks, learning agendas).
• Provide clarity on expectations, deliverables, and timelines to support effective in-market execution.
• Serve as a key interface between Global Marketing and Area teams.
• Own national brand demand generation strategy and execution in USAC.
• Lead integrated campaign development across media, digital, shopper, and retail activation.
• Partner closely with Brand, Shopper Marketing, and Sales to ensure cohesive execution across channels.
• Elevate GTM fluency across brand, media, shopper, and eCommerce teams.
• Develop playbooks, frameworks, and learning agendas to strengthen execution globally.
• Leverage insights and performance data to continuously improve GTM systems and outcomes.
• Foster a culture of collaboration, learning, and continuous improvement.

To set you up for success in this role from day one, 3M requires at a minimum the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)
• Twelve (12) years of experience in brand, integrated marketing, or GTM leadership roles in a private, public, government or military environment.
• Five (5) years of experience working across multiple regions in a global organization.
• Ten (10) years of experience in CPG or consumer-focused industries.
• Three (3) years of experience operating in a house-of-brands model.

• Master's degree in Business or Marketing from an accredited institution
• Proven track record of leading campaigns that drive measurable growth.
• Strong exposure to shopper marketing and retail/media integration.
• Track record of scaling capabilities or best practices globally.
• Brand-first operator who understands how growth strategies are built.
• Communications expert who knows how to bring those strategies to life in-market.
• Integrator who connects strategy, execution, and performance into a coherent system.
• Pragmatic operator who designs approaches that work in the real world.

• Onsite:
  This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
• Travel:
  May include up to 10% domestic/international.
• Relocation:
  May be authorized.

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

The expected compensation range is $287,281 - $351,122, which includes base pay plus variable incentive pay if eligible. Benefits include medical, dental & vision, health savings accounts, flexible spending accounts, disability, life insurance, paid absences and retirement plans.

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status or any other characteristic protected by applicable law.