Consumer - Social Community Engagement Specialist

Job Description

Consumer Experience – Social Engagement Specialist. This role brings a unique opportunity to transition from other private, public, government or military experience into a 3M career. You will be part of the Consumer Safety & Wellbeing Division and will generate awareness and affinity for the Filtrete brand through engaging social media content.

• Create and execute original content (images, short‑form videos) and responses across Filtrete Brand’s owned social media channels 3–5 times a week.
• Partner with cross‑functional team members (e.g., R&D, creative/agency partners) to develop industry‑leading creative assets.
• Gather, analyze and communicate social media KPIs to stakeholders using native insights and analytic tools, adjusting plans to drive audience growth and engagement.
• Lead the identification and presentation of social media and cultural trends relevant to the brand; share trends with division management, marketing teams and R&D.
• Monitor, listen, interact and respond to consumers, influencers and other stakeholders posting comments or questions about air filtration and/or Filtrete brand products, ensuring brand voice and quality standards are met.
• Assist with the brand’s paid social media strategy.

• Bachelor’s degree or higher in a science or engineering discipline.
• Three (3) years of experience managing social media accounts for platforms such as Facebook, Instagram, Tik Tok, and Pinterest in a private, public, government or military environment.
• Three (3) years of knowledge of social media best practices and trends in a private, public, government or military environment.
• Three (3) years of strong content creation experience, including the ability to create and edit new social and video content.

• Ability to work in a fast‑paced environment.
• Previous experience partnering with a consumer brand to create social media content.
• Strong communication skills (written and oral).
• Knowledge and experience in the consumer packaged goods industry.
• Knowledge and experience in mass retail, online and other consumer channels.
• Experience with marketing technology/tools.
• Analytic proficiency to take projects from analysis to insight and implementation.
• Experience creating high‑performing organic and paid social content for a consumer brand across platforms such as Instagram, Tik Tok, Facebook, and Pinterest.
• Ability to translate technical, product, or science‑based information into clear, compelling social content.
• Proficiency with social media management, listening and analytics tools, and a track record of using performance insights to optimize content.
• Experience collaborating with cross‑functional teams and external partners, including marketing, R&D, creative agencies and influencers.

• On‑site at the 3M Center in Maplewood, MN, at least four days a week.
• Domestic travel may include up to 5% of the time.
• Relocation may be authorized if required.

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Salary range: $109,202 – $133,469, which includes base pay plus variable incentive pay, if eligible. The range is a good‑faith estimate and may vary based on qualifications, experience, location and other factors. Additional benefits include Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits.

For more information, visit .

3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.