Director, Lifecycle Marketing

Brand Overview:

At maurices, we're all about feel-good fashion for real life. We're committed to our service with style promise and to offering affordable fashion that takes women from workday to weekend—and all of life's adventures in between. With inclusive sizing from 0–24, maurices is known for versatile styles across key categories like denim, dresses, tops, and more. We've been doing this since 1931, and today you'll find us in over 800 communities across North America and online at  At maurices, it's more than clothes - it's where fun, friendship and fashion come together!

We believe in putting people first — and that starts with you. We're a collaborative team that leads with kindness, values authenticity, stays curious, and moves with agility. We work smart, have fun, and support one another in a generously flexible environment that empowers you to thrive both personally and professionally. We're headquartered in the heart of Duluth, Minnesota overlooking the beautiful shores of Lake Superior.

Our original hometown offers the perfect blend of natural beauty, four-season adventure, and a vibrant college town atmosphere.

Ready to apply? We currently have an opportunity for a Director, Lifecycle Marketing to join our team located at our Corporate Office-maurices-Duluth, MN 55802.

The Director, Lifecycle Marketing owns the enterprise lifecycle strategy across owned channels, focusing on driving customer engagement, loyalty, and lifetime value. This role elevates lifecycle marketing from executional delivery to a strategic growth lever, using data, personalization, and automation to strengthen customer relationships throughout their journey.

Key Responsibilities:

Essential Duties and Functions:

• Define and execute lifecycle marketing strategy across email, SMS, and emerging owned channels
• Own segmentation, personalization, and automation roadmaps aligned to customer and business goals
• Oversee lifecycle marketing technology, including personalization and automation platforms, and lead the roadmap to ensure scalable, best-in-class execution.
• Partner with Analytics and Customer Insights to inform targeting, testing, and optimization
• Collaborate with Brand, Creative, and Media teams to deliver cohesive customer experiences
• Establish performance KPIs and reporting to measure effectiveness and impact
• Lead a test-and-learn culture to continuously improve engagement and results
• Lead, coach, and develop lifecycle marketing team members
• Ensure lifecycle programs adhere to data privacy, consent, and compliance standards in partnership with Legal and Marketing Operations.

Education /

Skills and Experience:

• Bachelor's degree in Marketing, Business, or related field preferred
• 8+ years of experience in lifecycle, CRM, or retention marketing
• Strong analytical mindset with experience using customer and performance data
• Experience leading teams and complex marketing programs
• Familiarity with marketing automation platforms and personalization strategies
• Retail or eCommerce experience strongly preferred

Corporate Office-maurices-Duluth, MN 55802

Regular/Full time

Pay Range:

Annual Salary: $ - $

This position is eligible for an annual incentive compensation based on company performance.

How We Work:
Our Smart Work program pairs the best of in-person collaboration with the flexibility to work remotely, guided by business needs and the nature of each role. Corporate associates work at least three days a week in our offices, with teams setting core days to brainstorm, build relationships, and move work forward. The goal is simple: help you do your best work, stay connected to your team, and maintain healthy work-life balance.

What We Offer:

We offer a comprehensive and competitive benefits package designed to support your health, financial security, and work-life balance. Full-time associates are eligible for a suite of benefits. Choice of three medical plans, including a PPO plan or High-Deductible plans. High-Deductible plans offer the option of a Health Savings Account, with employer contribution.

Additional benefits include Dental, and Vision coverage, Flexible Spending Accounts (Healthcare and…