Marketing Manager

Duties

• Provide strategic marketing consultation and guidance to various internal clients.
• Responsible for day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics, and plans to support the organization's mission, strategic plan, and business objectives.
• Possess significant marketing experience and a deep knowledge of project management for success.
• Proactively assess consumer and business needs, including review of market opportunities and audience identification.
• Facilitate market research and competitive analysis, synthesize findings, and advocate for products and services that align with the organization's mission and vision.
• Responsible for measurement, reporting, and assigned marketing budgets.
• Execute complex and cross-functional projects through the entire project life cycle, from project concept to launch, including marketing plan development and implementation, to achieve objectives, and measure results against business needs.
• Possess a robust understanding of modern marketing technology and industry-standard best practices to elevate marketing programs for maximum impact, creativity, and operational excellence.
• Have strong interpersonal skills as well as strategic counseling and leadership experience to manage, motivate, and mentor others, including external vendors.
• Work independently as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies, and others.
• Manage vendor and/or agency relationships and function as the lead in the vendor selection process.

• Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives.
• Facilitate market research to determine market requirements for existing and future products.
• Evaluate and analyze customer research, current market conditions, and competitor information.
• Identify and develop a deep understanding of target audience needs and be an advocate for product, service, or project.
• Develop relationships and a deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.
• Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research, and business plans, and continually assess consumer and business needs to ensure alignment.
• Responsible for market intelligence through identification and analysis of internal and external data relevant to the market and able to synthesize findings for plan development.
• Develop and implement marketing plans and projects for new and existing products and services.
• Expand on existing plans to include digital marketing platforms.
• Manage the execution of marketing plans and projects and monitor, review, and report on progress, including return on investment and key performance metrics.
• Manage complex and cross-functional projects through the entire product life cycle.
• Define and manage relevant marketing budgets.
• Create and deliver marketing presentations.
• Coordinate and act as a liaison with external agencies and manage vendor and/or agency relations/selection process.
• Monitor industry best practices and make recommendations for continuous improvement.
• Ability to mentor and manage direct reports.

• 5 years of marketing experience.
• Experience in all aspects of developing and managing marketing strategies and budgets.
• Project management experience in implementing tactical marketing programs.
• Comprehensive digital marketing skills.

• Experience with growth marketing, with a proven track record of driving adoption, engagement, or retention.
• Excellent analytical and communication skills.
• Entrepreneurial approach, high tolerance for ambiguity.
• Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams.
• Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience.
• Collaborative communication skills – possess the ability to engage with all…