Market Planning Manager

Responsibilities

• Develop and execute comprehensive MPBE strategies for new products, enhancements, and market expansions.
• Build segmentation, identify value propositions, channel strategies, launch roadmaps, and measurable KPIs.
• Consolidate internal and external market insights to inform strategy and ensure alignment with enterprise financial goals.
• Lead coordinated planning and execution across Product, Marketing, PR, Dotcom, Compliance and Risk teams.
• Align MPBE priorities with key business partners to support broader portfolio and revenue objectives.
• Facilitate clear communication, accountability, and alignment across work streams.
• Ensure smooth rollout and customer transitions, managing risks and readiness dependencies.
• Hold teams accountable to launch commitments, proactively managing risks, dependencies, and changes that could impact launch timing, customer experience, or regulatory requirements.
• Partner with Change Management to oversee end to end launch execution, including banker/sales enablement, communications, operational readiness, and market activation plans.
• Drive demand generation and awareness through targeted marketing campaigns and channel enablement.
• Implement structured feedback loops to continuously refine post launch performance.
• Assess field needs and partner with Change Management to develop tools, training, and communication materials that enable bankers to confidently position and sell products.
• Build a long term enablement roadmap that enhances frontline preparedness, customer experience, and sales effectiveness.
• Partner closely with leadership to support activation in priority customer and market segments.
• Define and monitor KPIs to evaluate the effectiveness of Market Planning initiatives.
• Leverage market insights, customer data, and performance analytics to optimize strategies and inform future planning.

• Master's degree, or equivalent work experience
• 10 or more years of experience in project management activities
• Two or more years of managerial experience
• 5+ years in Go‑to‑Market strategy, product marketing, market planning, segment strategy, or related function.
• Proven experience leading cross‑functional initiatives in complex or matrixed environments (financial services preferred).
• Strong strategic planning, problem solving, and synthesis skills.
• Excellent communication, storytelling, and stakeholder‑influence capabilities.
• Ability to analyze market and customer data to inform decisions and drive performance improvements.
• Demonstrated ability to manage multiple priorities and deliver results in fast‑paced environments.

• Master's degree
• Project management certification