Content & Brand Coordinator

Position: Content & Brand Coordinator
Department: Marketing
Reports To: Marketing Manager
Type: Full-Time / Year-Round

Compensation:

Benefits: 401K | Health, Dental, & Vision Insurance | HSA (Health Savings Account) | FTO (Flexible Time Off) | Sick Time | Season Pass

One Position Available

We are searching for one exceptional Content & Brand Coordinator to join the Midwest Family Ski Resorts marketing team.

To attract the strongest talent, this opportunity is being advertised in both Lutsen Mountains and Snowriver Mountain Resort. Only one position will be filled, and the successful candidate will be based full-time at either Lutsen or Snowriver, depending on the selected candidate.

If you apply, please indicate which location you are interested in.

The Content & Brand Coordinator is responsible for bringing the Midwest Family Ski Resorts brand to life through creative execution, organic social media, visual storytelling, and brand partnerships across all guest-facing channels. This role owns the day-to-day execution of creative production, organic social media, ambassador and influencer coordination, and brand consistency across all guest-facing marketing channels.

Working closely with Marketing Leadership, Digital Marketing, Website & Product Experience, Technology, resort operations, and external partners, this position transforms marketing strategy into polished, engaging, and authentic guest experiences that strengthen the MFSR brand and support organizational goals.

Bring the MFSR brand to life by producing creative assets, organic social content, and guest-facing marketing materials that are consistent, engaging, and aligned with established brand standards across all resorts and channels.

• Creative Production & Graphic Design Execution: Coordinate and execute production-level creative work across digital, web, print, social, email, and guest-facing marketing materials using approved templates and brand standards. Maintain consistency in visual identity, formatting, typography, imagery usage, and overall creative presentation across all outputs.
• Brand Standards & Creative Quality Control: Ensure approved brand standards, messaging frameworks, and visual guidelines are consistently applied across marketing, communication, social, and guest-facing materials. Review creative outputs for accuracy, consistency, completeness, and execution readiness prior to launch or distribution.
• Social Media Execution & Community Support: Own day-to-day execution of organic social media across all resort channels by maintaining the social content calendar, publishing approved content, writing captions, ensuring accuracy of links, tags, and CTAs, engaging with audiences, responding to comments and direct messages, maintaining each resort's unique voice, and routing guest issues or operational concerns to the appropriate departments.
• Ambassador, Influencer & Agency Coordination: Manage day-to-day relationships with ambassadors, influencers, and external creative agencies by coordinating communications, deliverables, content collection, timelines, asset readiness, post-visit follow-up, and ongoing collaboration while identifying opportunities for future partnerships and hosted experiences.
• Creative Asset & Production System Management: Maintain templates, asset libraries, creative files, content libraries, production resources, and digital asset management systems to support efficient execution, content availability, brand consistency, and cross-team collaboration.
• Community Reporting & Execution Readiness Support: Maintain recurring social media and community engagement reporting while coordinating with Marketing Leadership, Website & Product Experience, Technology, Sales, Operations, and external partners to ensure guest-facing marketing materials, social content, and creative deliverables are accurate, aligned, and launch-ready.
• Brand Partnership Content Execution: Coordinate and produce co-branded marketing content with approved brand partners, ensuring deliverables align with MFSR brand standards, editorial voice, campaign objectives, and partner commitments.

Required

• Two or more years of…