Digital Market & Analytic Lead

About the Job

Priority consideration will be given to applications received by July 17th

The Digital Marketing & Analytics Lead serves as the primary digital marketing strategist, analytics specialist, and marketing automation lead for the College of Science and Engineering (CSE). This position is responsible for developing and executing data-informed marketing initiatives that support student recruitment, reputation enhancement, alumni engagement, and institutional priorities.

The Digital Marketing & Analytics Lead oversees digital advertising, marketing automation, audience segmentation, analytics reporting, and campaign performance measurement. The position serves as the central steward of marketing performance data, translating complex datasets into actionable insights and helping ensure accountability across the college’s communications ecosystem. Success in this role requires expertise in digital marketing, analytics, CRM platforms, campaign optimization, data visualization, and cross-functional collaboration.

Location:

Twin Cities Campus, University of Minnesota
Work Environment:
Hybrid

• Monday–Friday, 8 a.m.
  
  - 4:30 p.m.
• Minimum of three days per week in the office - Monday and Wednesday expected as on-campus collaboration days
• Up to two days per week remote, consistent with department and University policies
• Occasional evening or weekend work may be required to support campaign launches, reporting deadlines, college initiatives, or time-sensitive matters

30% Lead Marketing Automation, Email Marketing, and Audience Engagement

• Design, build, and manage automated marketing campaigns and audience journeys that support recruitment, advancement, alumni engagement, and strategic communications objectives.
• Develop and implement email marketing campaigns, newsletters, and targeted communications using enterprise marketing automation platforms.
• Create audience segmentation strategies that improve message relevance, engagement, and conversion outcomes.
• Conduct A/B testing and campaign optimization activities to improve open rates, click-through rates, engagement, and conversion performance.
• Develop scalable templates, workflows, and best practices that support communications efforts across the college.
• Ensure email and marketing automation activities comply with University accessibility standards, privacy requirements, and communication policies.

25% Manage Analytics, Reporting, and Performance Measurement

• Design, maintain, and continuously improve marketing and communications performance dashboards and reporting systems.
• Collect, organize, and analyze data from multiple communications channels including web, email, advertising, social media, and media relations.
• Use data-driven analysis to develop actionable recommendations for communications, marketing, recruitment, and reputation-building efforts.
• Create executive-level reports and performance summaries that demonstrate progress toward strategic goals and organizational priorities.
• Develop college-wide reporting standards, data governance practices, and measurement frameworks that improve organizational accountability and decision-making.
• Partner with colleagues across the marketing and communications team to ensure timely and accurate reporting of performance metrics.

25% Manage Digital Advertising and Search Marketing

• Develop, implement, and optimize paid digital marketing campaigns across search, social media, display, and emerging advertising platforms.
• Manage campaign budgets and ensure effective allocation of advertising resources to maximize return on investment.
• Conduct keyword research, audience analysis, and campaign performance assessments to improve targeting and conversion outcomes.
• Utilize platform automation, audience modeling, and optimization tools to improve campaign effectiveness and efficiency.
• Monitor advertising performance and implement adjustments based on data, user behavior, and strategic priorities.
• Stay current on industry trends and evolving digital marketing practices to identify new opportunities for growth and engagement.

20% Support Web Analytics and Digital…