FCS Marketing Communication Specialist at Stäubli Duncan, OK

Job Description

Stäubli is a value driven technological solutions provider with four dedicated activities:
Electrical Connectors, Fluid Connectors, Robotics and Textile. We strive for innovation and excellence and are market leaders in many industrial segments. Stäubli guarantees high quality, reliability, and performance - our strong basis for the trusted partnership with our customers worldwide.

The FCS Marketing Communication Specialist is a hands‑on, execution‑focused marketer responsible for delivering high‑impact marketing initiatives across digital campaigns, events, and lead generation programs. This role operates at the intersection of a highly agile, business‑driven local team and a global marketing organization, requiring strong collaboration across regions and functions to ensure alignment, consistency, and impact. This role requires a self‑starter who can not only execute marketing activities, but continuously optimise campaign performance, improve processes, and contribute to scalable marketing operations.

The ideal candidate thrives in a fast‑paced, cross‑functional environment and is motivated to drive measurable business impact.

Reports to:

North America Marketing Manager – Duncan, SC (North America Marketing Team)

• Execute multi‑channel marketing campaigns (Linked In, Google Ads, marketing automation, web, events)
• Develop and manage digital content including landing pages, banners, videos, social media posts and website updates
• Collaborate with global and regional teams to align messaging and brand standards
• Translate technical product and application knowledge into customer‑centric marketing content
• Support internal communication and managerial communications (intranet, Local Director’s communication to the teams…)

• Manage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)
• Track, analyze, and optimise campaign performance (conversion rates, cost per lead, ROI)
• Conduct A/B testing and recommend improvements to increase engagement and conversions
• Support dashboard reporting and marketing analytics (Excel)

• Manage lead flow, tracking, and reporting within CRM systems
• Support the full lead lifecycle (MQL → SQL → Opportunity) in collaboration with Sales and Inside Sales teams
• Ensure campaign‑to‑lead linkage for accurate ROI tracking and reporting
• Contribute to sales enablement materials and tools including training and ensuring local key user role (e.g., Showpad)

• Prepare and execute technical trade shows, customer events, and roadshows
• Manage logistics including booth setup, displays, vendors, and promotional materials
• Support event promotion/training, onsite execution, and post‑event lead follow‑up
• Track event performance metrics and contribute to ROI analysis
• Support the execution of internal events (sales meeting, sales training…)

• Manage multiple projects simultaneously using tools such as
• Support marketing operations including purchase orders, requisitions, and budget tracking
• Build and maintain repeatable workflows, templates, and campaign processes
• Coordinate with internal stakeholders and external agencies to ensure timely execution

• Mini 3 years of experience in Marketing Communication, International Business, or related field
• Experience in B2B marketing, industrial or technical industries preferred
• Familiarity with brand, product, and/or agency marketing environments

• Digital content and campaign creation (ads, landing pages, email, video, web content)
• Campaign execution and marketing automation (Eloqua, CRM systems)
• Basic understanding of SEO/GEO/SEM and digital marketing best practices
• Marketing data analysis and reporting (Excel required)
• Project management and organisational skills
• Experience with tradeshow/event coordination
• Budget management

• CRM:
  Aurea
• Social media:
  Emplify
• Marketing Automation:
  Eloqua (plus)
• Project Management:
• Content/Design:
  Adobe Creative Suite, Adobe Experience…