Inside Sales Associate

Inside Sales & Showroom Support Associate

Founded in 1924, Travers Tool Co., Inc. is a trusted partner for industrial and metalworking businesses nationwide. With locations in New York, South Carolina, and California, we offer extensive product selection, expert technical support, and superior customer service. We are a family-owned, people-first company that values integrity, teamwork, and continuous improvement.

The Inside Sales & Showroom Support Associate is a dual-function position that combines proactive inside sales, customer lifecycle management, and showroom support within the South Carolina Branch.

The primary focus of the role is driving customer engagement and sales growth through outbound calling, account development, lifecycle outreach campaigns, quote follow-up, and relationship building. The associate will manage assigned customer accounts while supporting branch initiatives including new customer onboarding, customer retention, account reactivation, and growth-focused outreach.

In addition to inside sales responsibilities, this position serves as a key member of the South Carolina Branch team by providing showroom and counter sales support. This includes assisting walk-in customers, processing will-call orders, maintaining showroom presentation standards, and providing counter coverage during breaks, lunches, vacations, and other staffing needs.

The ideal candidate combines a proactive sales mentality with strong customer service skills and the flexibility to succeed in both phone-based and face-to-face customer interactions. Success in this role is driven by customer engagement, revenue growth, operational excellence, and a commitment to supporting the overall success of the South Carolina Branch.

Primary responsibilities include:

• Customer Development & Lifecycle Management
• Revenue Growth & Sales Execution
• Proactive Sales Activity
• CRM, Analytics & Pipeline Management
• Customer & Cross-Functional Coordination

Branch Operations & Counter Sales Support

• Counter Sales & Customer Support
• Showroom & Branch Operations

Performance expectations include:

• Sales & Account Growth
• Customer Engagement & Activity
• CRM & Pipeline Management
• Customer Service & Branch Support

Qualifications:

Required Qualifications:

• 2+ years of inside sales, account management, customer service, or related business experience.
• Proven ability to build customer relationships and drive business through proactive outbound communication.
• Strong verbal communication skills with confidence interacting with customers over the phone and in person.
• Comfortable balancing outbound sales activity with showroom and counter sales responsibilities.
• Strong organizational, time management, and follow-up skills.
• Ability to manage multiple priorities in a fast-paced branch environment.
• Proficiency with CRM systems (Hub Spot preferred) and Microsoft Office applications.
• Demonstrated problem-solving skills and commitment to delivering exceptional customer service.

Preferred Qualifications:

• Experience in industrial distribution, manufacturing, metalworking, MRO, or related industries.
• Experience in a high-activity outbound sales or account development environment.
• Familiarity with Hub Spot CRM, ERP systems, and sales pipeline management.
• Experience utilizing business intelligence or reporting tools such as Phocas.
• Product knowledge related to cutting tools, metalworking, abrasives, shop supplies, or industrial products.
• Demonstrated success growing customer accounts through proactive engagement and relationship development.