Digital Marketing Director

Responsibilities

• Define and execute ABM’s digital marketing strategy across web, automation, and analytics platforms.
• Partner with marketing, sales, and IT to align digital initiatives with business goals, revenue growth, and customer experience.
• Drive an integrated, full-funnel digital approach — from awareness through lead capture and conversion.
• Champion innovation across the digital stack, identifying opportunities to enhance efficiency, personalization, and ROI.
• Own ABM’s web strategy across five key websites, ensuring best-in‑class design, navigation, and functionality using Webflow.
• Lead UX, SEO, and web operations teams to deliver high‑performing digital experiences optimized for lead generation and engagement.
• Oversee accessibility, mobile optimization, and site speed to ensure a frictionless user journey.
• Drive continuous improvement through testing and behavioral insights.

• 8+ years in digital marketing, marketing operations, or web experience roles, with leadership responsibility.
• Proven success managing both web ecosystems and marketing automation platforms.
• Hands‑on expertise with Webflow and Marketo Engage (Marketo certification preferred).
• Strong knowledge of Salesforce CRM and integration best practices.
• Deep understanding of SEO, UX design, analytics, and conversion optimization.
• Experience managing multi‑site operations and enterprise‑level marketing systems.
• Analytical and data‑driven approach to digital performance management.
• Strong leadership, communication, and cross‑functional collaboration skills.

• Experience with Marketo Measure, Zoom Info, Linked In Sales Navigator, or similar B2B marketing tools.
• Background in B2B services, facility management, or other enterprise industries.
• Knowledge of web accessibility (WCAG, ADA compliance) and data privacy standards (GDPR, CCPA).