Marketing Automation Manager

ABM (NYSE: ABM) is a leading provider of facility solutions with revenues of approximately $9 billion and roughly 100,000 employees across 350+ offices in the United States and internationally.

The Marketing Automation Manager will play a vital role in the architecture design, configuration, testing, and deployment of ABM marketing campaigns. You will collaborate with marketing departments, IT, brand teams, external agencies, and subject‑matter experts to execute a successful campaign strategy and drive operational efficiency.

• Manage day‑to‑day administration of Marketo campaigns, reporting, and database operations.
• Oversee the Marketing Automation team and develop individual capabilities.
• Develop digital campaigns and nurture strategies through segmentation, targeting, and personalization best practices.
• Plan, build, and deploy Marketo integrated campaigns—field mapping, data management, email deliverability, QA, and execution—to generate leads for sales.
• Oversee end‑to‑end testing and data validation for accurate reporting; manage tagging and tracking via UTM parameters.
• Scale campaign operations to maximize output while maintaining data integrity across the marketing tech stack.
• Build, automate, and align reporting on multi‑channel campaigns (email, event, webinar, direct mail, social, ads, ABM, etc.) across tools and advise on changes when necessary.
• Work collaboratively with other departments to ensure automated campaigns achieve company goals.
• Maintain compliance with opt‑in laws and privacy acts such as CAN‑SPAM, GDPR, CCPA, and CASL by implementing compliance automations.

Hybrid position—four days in the office (Monday‑Thursday). Must live in the Atlanta, GA surrounding area.

$–$, with potential annual bonus eligibility.

ABM offers a comprehensive benefits package.

• 7+ years of related marketing operations and marketing automation experience.
• 3+ years as a marketing automation platform administrator.
• Strong business acumen, communication, and diplomacy skills.
• Experience with database management and creating segmentation rules, data hygiene, and system reporting.
• Proficiency in creating and optimizing automation programs—including email, landing pages, forms, reports, campaigns, and lists.
• Proven problem‑solving abilities in marketing automation contexts.
• Deep understanding of marketing automation architectures, data, processes, and best practices.
• Ability to thrive in a fast‑paced environment with competing priorities.
• Experience managing a marketing operations or production team is a plus.

• Marketing Automation Platforms (Marketo preferred)
• Salesforce (CRM and Marketing Cloud)
• Client Data Platforms (Adobe, RTCDP, Data 360, etc.)
• Google Analytics
• ABM Databases/Platforms (Linked In Sales Navigator, Zoom Info, etc.)
• IVR Phone Systems (Invoca, Aircall, etc.)
• Data Visualization (Power BI, Tableau, Looker, Qlik, etc.)
• Workflow Management (Workfront, Wrike, Asana, etc.)
• Querying languages (SQL, SnowSQL, SQLite, etc.)—a plus
• Scripting/statistical programming languages (R, Python, MATLAB, etc.)—a plus

Bachelor’s degree in business, marketing, information technology, or equivalent experience.

Minimal.

ABM is an Equal Employment Opportunity (EEO) employer that does not discriminate on the basis of any trait or characteristic protected by applicable federal, state, or local law, including disability and protected veteran status. ABM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance completing the application, please call 888‑328‑8606.

ABM participates in the U.S. Department of Homeland Security E‑Verify program. ABM is a military‑friendly company proudly employing thousands of men and women who have served in the U.S. military. With ABM, you have access to a world‑class training program and ample opportunities to use the skills you developed while serving our country.