Product Strategy and Commercialization Manager

Job Details

Job Location:

Durango Coca-Cola - Durango, CO 81303 Salary Range: $65,000.00 - $70,000.00 Salary/year Travel Percentage:
None Product Strategy and Commercialization Manager

Sales

Exempt

This role is responsible for forecasting, purchasing, and maintaining supply of existing and new products, ensuring inventory levels support operational needs, promotions, and product launches. Working closely with suppliers and internal teams, the position manages demand planning, inventory targets, product specifications, and purchasing activities. The role also leads commercialization efforts for new products and marketing initiatives by developing go-to-market plans, supporting trade marketing programs, and ensuring compliance with national display standards.

Through cross‑functional collaboration, this position supports the full product lifecycle from planning through in‑market execution, helping drive availability, shelf presence, brand performance, and annual business planning.

• Durango Coca-Cola Bottling Company thrives in a dynamic, ever-changing environment that requires flexibility and a team‑based attitude.
• Communicate clearly and professionally, demonstrating a proactive, process‑oriented and solution‑focused mindset.
• Use interpersonal skills including but not limited to empathy, emotional regulation, cultural sensitivity, and collaboration.
• Support and encourage teamwork across all departments, fostering a positive and inclusive work environment.
• Provide excellent customer service by supporting retail partners, distributors, and internal teams in a positive and professional manner.

• Relationship Building:
  Cultivate trust and good rapport with internal team as well as brand partners and freight contacts by actively listening and delivering tailored solutions.
• Conflict Resolution:
  Navigate disputes within the company and external customers and business partners using utmost professionalism and emotional regulation.
• Adaptability:
  Thrive in dynamic environments by adjusting to varied customer personalities and changing conditions
• Self‑Awareness & Integrity:
  Represent the Coca‑Cola brand and our local company with professional authenticity and accountability.
• Effective Communication:
  Use clear, respectful, and persuasive communication to create solutions and influence outcomes.
• Resilience & Stress Management:
  Stay calm and focused when facing high‑pressure situations and handle physically demanding tasks with steady control.

• Manage demand planning, forecasting, and procurement for resale products and assigned supplies.
• Develop and execute commercialization strategies for innovation launches, including forecasting and product introduction planning.
• Maintain inventory levels to ensure appropriate days' supply, freshness, and product rotation standards across beverages, syrups, food service items, and other assigned materials.
• Optimize purchasing decisions by evaluating supplier performance, cost efficiency, and order quantities, including pallet and layer configurations.
• Coordinate inventory and purchasing activities with Sales and Full‑Service teams to align with business forecasts and customer demand.
• Monitor customer advertising and promotional activity to anticipate inventory requirements.
• Build and maintain strong relationships with suppliers and distribution partners while managing supplier performance and issue resolution.
• Serve as a key liaison between internal stakeholders and external suppliers to ensure effective communication and supply chain execution.
• Partner with the Sales team to manage the full product lifecycle, from launch through discontinuation.
• Perform other duties as assigned.

• High school diploma/GED required, bachelor’s degree in business, procurement, supply chain or related field preferred.
• Two years of experience with product procurement, product forecasting, warehouse inventory and reconciliation, and shipping and receiving preferred.
• Must be proficient in MS Office (Outlook, Excel, Word).
• Strong math and organizational skills required.
• Excellent communication…