Senior Graphic Designer – Point of Purchase; POP

Core Purpose of the Role

To conceptualise, design, and deliver high-quality Point of Purchase (POP) solutions in line with client specifications and approved briefs from Account Executives. The role requires ownership of design execution within the Symmetry workflow environment, ensuring all work meets required quality, technical, and production standards.

The Senior Graphic Designer applies creative, conceptual, and technical expertise alongside an understanding of customer behaviour, marketing strategy, materials, and manufacturing processes to develop effective, competitive retail design solutions.

• Conceptualise and produce POP design solutions from brief through to final artwork

• Interpret and implement creative briefs and revisions accurately and efficiently

• Develop concepts through ideation, rough sketching, research, and reference gathering

• Translate concepts into technically sound, production-ready designs

• Apply appropriate manufacturing methods, materials, and technologies within designs

• Compile clear, professional client presentations

• Collaborate closely with Account Executives, Creative Directors, Art Directors, and structural designers

• Conduct quality checks on artwork and prototypes prior to presentation or production

• Prepare final artwork for repro, including layout and electronic preparation

• Maintain organised and compliant file management within the Symmetry system

• Add value to client presentations through innovative and commercially relevant creative thinking

• Remain accessible to team members for design input, collaboration, and problem-solving

Qualifications:
A tertiary qualification in Graphic Design, Art, or a related field (certificate, diploma, or degree preferred), or equivalent relevant industry experience.

Experience:

• 5–10+ years professional graphic design experience

• Proven experience in POP, retail, 3D, or production-aware design

• Strong working knowledge of Adobe Creative Suite, 3D applications, and presentation tools (Microsoft Office / Keynote)

• Ability to work independently with minimal supervision

• Strong performance in deadline-driven and high-pressure environments

• Commercially minded, solutions-oriented approach

• High attention to detail and quality standards

• Self-motivated, positive, and proactive attitude

• Strong communication and collaboration skills

• Team player with a willingness to share knowledge and learn