Brand Head

Responsible for planning and managing all store related marketing activity across existing stores, as well as leading marketing support for new store openings and African stores, ensuring all brand guidelines are consistently applied.

Develop measurable store opening and annual African store marketing plans and budgets to drive awareness, footfall and trade targets.

Ensure new stores full marketing wrap is considered and ordered.

Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key consumer insights and actions.

Work with marketing effectiveness team to define objectives and measurables of each campaign to ensure post campaign reports give appropriate insights. Assess what has been effective and what needs to be considered in the future seasonal Marketing plans.

Compile seasonal postmortems against seasonal marketing objectives and present to management.

Brief and liaise with paid media teams & media agencies to finalize the media schedules and strategies and ensure critical analysis of media schedules against marketing objectives.

Stay up to date and immersed in current marketing trends and channels.

Manage multiple omni-channel campaigns and ensure timing and process is being adhered to.

Allocate and manage budget for each project/channel to ensure funds are invested wisely and according to plan.

Critically analyze creative work against your marketing briefs to ensure it delivers on the objectives of the campaign.

Mentor, guide and work with reportees and wider team so they are well equipped to assist on fulfilment and execution of the marketing plans alongside you to ensure a high performing team that achieves marketing KPI's.

Foster a collaborative and innovative work environment:
Encouraging creativity and teamwork.

Work closely with VM department, Operations Director, Ops managers and Area managers to ensure all aspects of stores runs smoothly and flawlessly.

Work closely with Mr Price money team to ensure marketing calendars are aligned.

A relevant Marketing or Brand related degree or diploma

Minimum of 6+ years in a Marketing position within retail or marketing agency

Fashion experience is preferred

1+ years’ experience managing teams

Strategic thinker

Experience in budget allocation & management

Leadership and collaboration ability

Experience in conceptual and operational elements required to drive successful campaigns

Understanding of all marketing channels, with experience of the in store retail space and signage.

Advanced communication (written and verbal), strong numerical ability, organizational, and problem-solving skills

Strong interpersonal skills, including effective presentation and listening skills

Attention to detail

High proficiency in Microsoft Excel, Word, PowerPoint and Outlook

Ability to work in a fast paced and highly pressurized environment

Ability to prioritize and multi-task while delivering strong results

Strong analytical, problem solving and budget management skills

As Mr Price is a fashion brand, Brand Head would need to have a strong passion for, and understanding of fashion.