SEO Specialist; BET

Job Description

SEO, Analytics, Optimisation

• Execute tests, collect, and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Google My Business optimization.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Must be willing to also work within the various digital marketing functions (email, SMS, Affiliate marketing, web development, etc.) Willing to learn and broaden knowledge across the entire digital marketing scope
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Excellent verbal and written communication skill.
• Ability to work within a team and independently.
• Strong organizational, time management, and analytical skills.
• Reviewing and analysing client sites for areas that can be improved and optimized.
• Research competitors and provide suggestions for improvement.
• Regular audits, both large and small.
• Identify the latest trends and technologies affecting our industry. Keep abreast with best practices.

• Degree in Marketing, Digital Technologies, or relevant field.
• Three years’ experience in SEO/technical.
• Proven exposure to project management with specialty in digital marketing and reporting tools.
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Excellent Communication Skills (Verbal and Written).
• Critical Thinking.
• Technical & Programming Skills.
• Analytics Skills.
• Data Skills.

• Demonstrating a proactive and can-do attitude by actively seeking out new opportunities for search engine optimisation
• Taking ownership of SEO campaigns and projects and seeing them through from concept to execution.
• Willingly accepting challenges and volunteering for tasks that contribute to the team's success.
• Embracing change and innovation in the fast-paced environment, continuously seeking new and exciting approaches.
• Encouraging a sense of enthusiasm and curiosity among the team, turning routine tasks into learning experiences.
• Promoting authenticity and creativity in marketing campaigns to connect with the audience on a personal level.
• Encouraging team members to express their individuality and bring their unique perspectives to the table.
• Fostering a workplace culture where team members feel comfortable being themselves and expressing their ideas.
• Foster strong collaboration with content creators and marketers to align SEO strategies with content goals.
• Encouraging open communication and a sense of unity within the marketing team