Affiliate Program Manager

Responsibilities

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit.

Join our Team and let’s reach for the stars.

We have an amazing opportunity for an Affiliate Program Manager
. Do you think you have what it takes to be our newest Purple Star?

The Affiliate Program Manager is responsible for managing and optimizing our affiliate marketing program. The Manager collaborates with internal teams and external partners to develop and execute strategies that drive affiliate recruitment, engagement, and revenue growth. The Manager displays a deep understanding of affiliate marketing, possesses strong analytical skills, and has excellent relationship‑building abilities.

• Innovate and create as part of a like‑minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast‑paced industry.
• Grow with our development plans and culture that allows you to further your career.

• 2–3 years of experience in the digital marketing industry, preferably with affiliate experience
• 2–3 years of experience managing a team in an affiliate or digital marketing role
• Minimum of 2 years sales/lead generation experience
• Valid driver’s license

• Degree or Diploma in Marketing, Communication or a related field

• Design and implement a comprehensive affiliate marketing strategy aligned with overall business goals.
• Identify target audiences, key performance indicators (KPIs), and revenue objectives to guide program development.
• Research and identify potential affiliate partners, evaluating their suitability based on niche, reach, and audience demographics.
• Develop and maintain relationships with existing and potential affiliates, ensuring ongoing engagement and performance optimization.

• Actively guide Affiliate Relationship managers in recruiting new affiliates, including bloggers, influencers, content creators, and website owners, through various channels such as outreach, networking, and affiliate networks.
• Collaborate with the marketing team to develop compelling promotional materials, affiliate tools, and resources to support affiliate recruitment and onboarding.
• Implement processes to ensure thorough screening and due diligence of potential affiliates to ensure alignment with brand values, quality standards, and compliance guidelines.
• Provide guidance and support to Affiliate Relationship managers during the onboarding process of new Affiliates, ensuring they have the necessary resources and knowledge to effectively promote our products/services.

• Monitor and analyze affiliate performance metrics, including conversion rates, click‑through rates, GGR, ROI, and affiliate commissions.
• Identify top‑performing affiliates and develop strategies to maximize their revenue generation.
• Implement ongoing optimization techniques, including A/B testing, to improve conversion rates and overall affiliate program performance.
• Stay up‑to‑date with industry trends, competitor activities, and best practices in affiliate marketing to identify opportunities for program enhancement and innovation.

• Guide Affiliate team in resolving affiliate enquiries, providing timely and accurate responses.
• Foster strong relationships with key affiliates, guide affiliate team in regularly communicating updates, new promotions, and program changes to ensure their continued engagement.
• Collaborate with affiliate team to develop co‑marketing opportunities, exclusive offers, and joint promotional campaigns.
• Address any affiliate‑related issues or conflicts in a prompt and professional manner, finding mutually…