B2B Lead Generation Specialist

The Lead Generation Specialist is responsible for proactively engaging potential customers to generate qualified leads for the business. Operating within a call centre environment, this role focuses on outbound calling, basic needs analysis, and accurate capture of prospective information to support sales and business development teams.

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
• Capture accurate customer and lead information on CRM or lead management systems.
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
• Meet or exceed daily and monthly activity and lead generation targets (calls, contacts, qualified leads).
• Comply with all scripts, processes, quality standards, and regulatory requirements.
• Maintain a high level of professionalism, energy, and resilience in a high-volume-called environment.
• Participate in coaching, training, and quality assurance sessions to improve performance continuously.

• Conduct outbound calls to prospective customers using provided databases and dialer systems.
• Introduce the company, its products or services, and the purpose of the call in a clear and professional manner.
• Identify and qualify potential leads based on defined criteria (e.g. interest, eligibility, need).
• Capture accurate customer and lead information on CRM or lead management systems.
• Book callbacks, appointments, or referrals for senior sales or advisory teams where required.
• Meet or exceed daily and monthly activity and lead generation targets (calls, contacts, qualified leads).
• Comply with all scripts, processes, quality standards, and regulatory requirements.
• Maintain a high level of professionalism, energy, and resilience in a high-volume-called environment.
• Participate in coaching, training, and quality assurance sessions to improve performance continuously.

• Matric or Equivalent qualification
• Minimum 1 year proven experience in Lead Generation within a B2B setting/campaign
• Call Centre environment sales experience in a UK Campaign is advantageous
• Proven Sales development or Business development experience.
• Ability to work in UK hours

• Proactive and self-motivated
• Energetic and target-driven
• Professional and customer-orientated
• Adaptable to changing business needs
• Strong work ethic and accountability

• Competitive Salary
• Attendance bonus
• Performance-based Incentives
• Career progression and promotion opportunities
• Group Life Plan (Life Cover, Disability Benefit and Dread Disease and Funeral Cover)