Associate Manager, Product Line

Implus Footcare, LLC is an industry-leading global consumer packaged goods company with 16 brands in fitness and athletic performance, movement and flexibility, lifestyle hosiery and footwear accessories, and outdoor. Our product categories are sold in over 80,000 retail locations worldwide. Implus is headquartered in Research Triangle Park in Durham, NC with locations in the United States, Australia, Canada, Europe, Hong Kong, South Africa, and Japan.

Our brand family includes SKLZ, Perfect, Balega, Trigger Point, Harbinger, Rock Tape, Sport-Brella, Yaktrax, Dry Guy, Little Hotties, Sof Sole, Spenco, Airplus, Sof Comfort, Force Field, and Sneaker Balls.

At Implus we believe in the power of diversity, equity & inclusion and are committed to creating an environment where all team members can thrive, regardless of their background, identity, or experiences. We encourage & value different perspectives and are seeking a Associate Product Line Manager who shares our commitment to inclusivity and enjoys working collaboratively with colleagues from diverse backgrounds.

The Associate Product Line Manager supports the management, execution, and commercialization of assigned product lines. This role assists with product portfolio tracking, market and competitive research, product data management, lifecycle activities, product briefs, commercialization support, and cross-functional coordination. The Associate PLM helps ensure product information, launch materials, timelines, samples, product requirements, and commercialization inputs are accurate, organized, and aligned to business needs.

• Support the management of assigned product lines, assortment plans, lifecycle activities, and product portfolio documentation.
• Maintain product line information, product trackers, assortment files, roadmaps, launch calendars, and commercialization tools.
• Assist with product line reviews, assortment analysis, SKU rationalization support, and portfolio reporting.
• Help identify portfolio gaps, product enhancement opportunities, competitive insights, and line extension ideas.

• Track product performance, sales trends, margin information, inventory status, launch performance, and portfolio productivity indicators.
• Prepare reports, summaries, and analysis to support portfolio decisions and business reviews.
• Assist with pricing analysis, assortment optimization, lifecycle recommendations, and product productivity reviews.
• Partner with Finance, Commercial, Digital Commerce, and Operations to gather data and organize inputs for decision-making.

• Conduct category, consumer, customer, marketplace, and competitive research to support product recommendations.
• Monitor competitor products, pricing, claims, features, positioning, packaging, and channel activity.
• Summarize consumer insights, customer feedback, market trends, and competitive findings for the PLM team.
• Support identification of unmet consumer needs, innovation opportunities, and product improvement ideas.

• Assist with preparation of product briefs, product requirements, consumer need statements, positioning inputs, claims, pricing parameters, and success criteria.
• Coordinate with Product Development to support product samples, specifications, timelines, feedback, and project documentation.
• Track innovation project milestones, deliverables, decisions, and open items.
• Support cross-functional communication related to product development progress, requirements, risks, and launch readiness.

• Help develop product positioning inputs, feature-benefit matrices, claims support, competitive comparisons, and product storytelling materials.
• Translate product details and technical features into draft consumer-facing benefits and selling points.
• Support preparation of product copy, product information, marketing inputs, sell sheets, digital content inputs, and commercialization materials.
• Track launch milestones, deliverables, timelines, readiness requirements, and cross-functional dependencies.

• Support Digital Commerce teams with product content inputs, feature-benefit communication, product storytelling, imagery needs, claims, and launch information.
• Assist with digital-first merchandising inputs and product page readiness.
• Review product content for accuracy, completeness, and alignment with approved product positioning.
• Provide product details, positioning inputs, claims support, consumer insights, and product storytelling information to Shared Services Marketing.

• Bachelor’s degree in Business, Marketing, Product Management, Merchandising, Product Development, or related field, or equivalent combination of education and experience.
• Typically 1 to 3+ years of experience in…