Social Media Specialist

Duke University:

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools.

With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

The Social Media Specialist for Trinity College of Arts & Sciences develops and executes a comprehensive social media strategy across Trinity’s primary platforms. As a strategist and content creator, this role leads the creation of engaging and informative content that highlights the experiences, expertise and achievements of Trinity’s students, faculty, staff, alumni, and partners. This position will collect and leverage analytics to inform content decisions and will remain knowledgeable about the most current trends, opportunities and challenges within the realm of social media.

The Trinity College of Arts & Sciences encompasses more than 40 academic departments and units spanning the Arts & Humanities, Natural Sciences, and Social Sciences. Content produced in this role will highlight excellence in research and teaching, support undergraduate and graduate recruitment, advance Trinity’s strategic ambitions, and strengthen the college’s reputation within Duke and beyond.

• Develop and lead a comprehensive social media strategy aligned with Trinity’s academic mission, institutional priorities and brand voice.
• Plan, create, publish and optimize content for Trinity’s social media channels, including Linked In and Instagram.
• Engage with audiences, monitor conversations about Trinity and its community, and identify potential reputational risks.
• Capture, edit, and produce photo and video content optimized for social media platforms.
• Design branded style templates for Instagram stories and other platforms.
• Produce compelling graphics and promotional materials to support strategically aligned events, academic initiatives, and research activities within Trinity College.
• Collaborate with colleagues to adapt and optimize content from other platforms for use on social media and to identify new opportunities for social-first storytelling.
• Guide and support student workers in social media content creation, including ideation, asset development and publishing, providing editorial oversight and quality control.

• Lead the collection, analysis, and interpretation of social media analytics, reporting on channel performance and noteworthy trends.
• Monitor platform trends, audience behavior, best practices, and changes to algorithms and terms of use to identify opportunities for engagement and growth.

• Develop and maintain documentation of social media best practices, brand and style guidelines, and content standards to help ensure consistency across Trinity College.
• Ensure adherence to Trinity and Duke brand standards in tone, aesthetics and accessibility.
• Represent Trinity Communications at the university-wide Social Media Working Group and other relevant professional bodies, as directed.
• Maintain and regularly update an inventory of all social media channels across Trinity departments and programs, updating records annually and/or when a new channel comes to the attention of Trinity Communications.
• Provide strategic social media support to Trinity departments and units as they seek to promote upcoming departmental and cross-departmental events through social media and other digital communications platforms.

Anticipated Pay Range: Duke University provides an annual base salary range for this position as USD $59,829.00 to USD $86,700.00. Duke University considers factors such as (but not limited to) scope and responsibilities of the position; candidate's work…