Writer, Health

The Staff Writer will create authoritative, engaging, and commercially effective health and wellness content for digital audiences. Working closely with editors, SEO, revenue analysts, medical reviewers, product testers, and external partners, this role will produce comprehensive product reviews, roundups, informational stories, and related materials that help consumers make informed purchasing decisions.

Reporting to the Director of Content, the Staff Writer will:

• Write in-depth reviews, product comparisons, roundups, informational stories, gift guides, and other commerce-focused health and wellness content.
• Produce long-form, comprehensive product reviews averaging approximately 2,000 words and product roundups that may average 6,000 words.
• Present complex product information in a voice that is knowledgeable, engaging, credible, and easy for consumers to understand.
• Clearly explain product features, benefits, limitations, pricing, customer considerations, testing results, and competitive differentiators.
• Adapt content structure, depth, tone, and format based on the subject matter, audience, publication requirements, and commercial goals.
• Maintain a consistent publishing cadence while balancing multiple assignments, revisions, optimizations, and competing deadlines.
• Contribute to additional editorial formats and special projects based on business, partner, and audience needs.

• Conduct thorough research and vet the credibility of peer-reviewed journals, scholarly publications, authoritative medical sources, manufacturer information, and other credible references.
• Translate medical, scientific, and technical concepts into accessible language without sacrificing accuracy or important context.
• Quickly develop expertise in unfamiliar health, wellness, product, and service categories.
• Monitor relevant category trends, consumer concerns, product developments, market changes, and emerging research.
• Build and maintain subject-matter knowledge across multiple assigned product categories.
• Maintain clear research notes, source documentation, and supporting materials in accordance with editorial standards.
• Work closely with a team of fact checkers to document citations and source materials in accordance with our guidelines and expectations.
• Work closely with a team of medical reviewers to vet drafts and ensure study citations are correct and study results are accurately represented.

• Test health and wellness products directly when appropriate or collaborate with designated product testers to collect firsthand experience.
• Secure detailed testing notes, original images, screenshots, videos, and other rich media that strengthen the usefulness and credibility of content.
• Develop thoughtful questions and testing criteria that produce meaningful insights for consumers.
• Play an active role in designing, refining, and documenting testing methodologies across assigned product categories.
• Ensure testing methods are consistent, relevant to consumer needs, and aligned with editorial standards.
• Translate testing observations into clear, balanced, and appropriately qualified conclusions.
• Collaborate with editors, testers, and subject-matter experts to resolve inconsistencies or incomplete findings.
• Help standardize successful testing practices so they can be applied across future content and product categories.

• Partner closely with SEO and Revenue teams to plan, create, edit, and optimize content for organic search, commercial performance, and commercial priorities without compromising editorial standards
• Incorporate keyword research, search intent, competitive insights, internal linking, metadata, and other optimization guidance into content.
• Balance SEO requirements with readability, editorial integrity, brand voice, and consumer usefulness.
• Complete updates and content optimizations based on performance trends, search changes, product developments, and business priorities.
• Review existing content to identify opportunities to improve accuracy, relevance, depth, structure, conversion potential, and search visibility.
• Remain informed about evolving SEO practices and digital content expectations.

• Serve as a trusted day-to-day editorial partner to assigned external stakeholders.
• Develop a strong understanding of the external partner's preferred voice, style, audience, content goals, terminology, and brand requirements.
• Write stories and related materials in a manner that reflects the partner's established content preferences while maintaining internal editorial and quality standards.
• Build productive, professional relationships through clear communication, responsiveness, reliability, and thoughtful expectation management.
• Translate partner feedback and business priorities into actionable editorial direction.
• Ask clarifying questions, identify potential misalignment…