Video Producer

Our client in the Personal Care space is looking for a video producer to join their team!

Title:

Video Producer

Onsite: 5 days/week

Employment Type:

Full-Time

What You’ll Do:

Create Great Ads

• Concept and produce paid social video across formats including UGC, street interviews, podcast-style content, studio shoots, founder-led videos, and static-to-video concepts.
• Develop creative concepts and variations based on audience insights, product benefits, trends, and performance data.
• Direct creators, customers, real people, and professional talent during efficient shoot days.
• Adapt between lean, mobile productions and fully lit studio sets.
• Maintain a healthy pipeline of shoot-ready ideas so production is never waiting on concepts.

Use Performance Data to Guide Creative

• Identify promising concepts and angles through ad performance, customer reviews, comments, competitive research, and cultural trends.
• Launch thoughtful creative tests, monitor results, and turn learnings into stronger future ads.
• Understand and use key paid-social metrics such as hook rate, hold rate, click-through rate, CPA, and spend.
• Build repeatable creative formats that can scale—not just one-off hero pieces.

Manage Production End to End

• Own shoots from planning through wrap, including budgets, casting, creator coordination, locations, props, product, gear, schedules, and logistics.
• Keep multiple productions moving at once while maintaining quality and momentum.
• Build and maintain a growing network of creators, talent, crew, and production partners.
• Deliver a consistent weekly output of new concepts, variations, and testable creative.

Partner with the Editing Team

• Organize footage and provide editors with the creative context, hooks, coverage, and direction needed to cut efficiently.
• Create rough cuts when doing so is the fastest path to testing an idea.
• Collaborate with the creative team to ensure concepts remain strategically focused and platform-ready.

What We’re Looking For

• Experience producing short-form video, ideally for paid social advertising.
• A portfolio demonstrating strong creative instincts; performance context such as sales, signups, spend, retention, or engagement is a plus.
• Comfort being on camera or directing people who are.
• Ability to create rough edits using Premiere, Cap Cut, or similar editing tools.
• Strong organizational skills and the ability to manage several active productions without losing details.
• Confidence working with both real people and professional talent on set.
• Resourcefulness with budgets, timelines, and production constraints.
• A bias toward action, fast iteration, and continuous improvement.
• Willingness to work in person from a Durham, NC office.

Nice to Have

• Experience in CPG, DTC, or consumer-brand marketing.
• Experience creating paid social creative for Meta, Tik Tok, or You Tube.
• Experience producing UGC and creator-led content at volume.
• Experience with street interviews, real-person shoots, photography, or studio lighting.
• An existing network of creators, talent, crew, or production partners.