Sales Force Effectiveness Analyst

What You'll Do

Avalara is investing in a modern GTM engine where automation and AI directly improve how GTM teams operate every day. As an Effectiveness Analyst on GTM Strategy and Operations, you’ll identify high-impact workflow problems and deliver scalable automations and AI agents that help teams move faster and operate more efficiently. You’ll own end-to-end outcomes—from process design through secure implementation in partnership with IT, Architecture, and Security.

You will identify and prioritize workflow friction across GTM teams, then redesign processes to be simpler, faster, and automation‑ready. You will develop and support automation and AI‑enabled workflows using n8n and related tools, integrating with Salesforce and other GTM systems through APIs, webhooks, and data flows. You will run pilots, document SOPs, and enable adoption through training and clear rollout plans.

You will maintain and improve what you ship by tracking metrics, addressing issues, and partnering with IT, Architecture, and Security on governance and standards.

• 4+ years improving GTM workflows in Sales, Partner, Business Systems, GTM Strategy/Operations, or Process Automation roles in a SaaS environment.
• Hands‑on experience building and supporting production automations using n8n, Make, Zapier, or similar workflow automation platforms.
• Experience integrating automations with Salesforce and other GTM systems using APIs/webhooks and structured data (e.g., JSON).
• Demonstrated ability to independently scope ambiguous problems, translate them into clear process maps/requirements, and deliver working solutions end‑to‑end.
• Experience partnering with IT, Architecture, and/or Security to ship compliant, governed automations in an enterprise environment.
• Strong written and verbal communication skills, including presenting workflow recommendations, rollout plans, and impact metrics to cross‑functional stakeholders.

AI is embedded in our workflows, decision‑making, and products. Success here requires embracing AI as an essential capability.

• You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee‑run resource groups, each with senior leadership and exec sponsorship.

We’re defining the relationship between tax and tech.

We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real – we're a billion‑dollar business – and we’re not slowing down until we’ve achieved our mission – to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.