Search Engine Marketing; SEM Specialist

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Search Engine Marketing (SEM) Specialist

*** Charlotte, NC***

Work Location & Schedule

This is a hybrid position based in our Charlotte, NC office. Team members are expected to work on-site two days per week and remotely three days per week.

Who we are:

At Tax Slayer, we're more than just a tax software development company; we’re empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, Tax Slayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.

Tax Slayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. Tax Slayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.

The Search Engine Marketing (SEM) Specialist supports paid search initiatives that drive customer acquisition and marketing performance. This role focuses on assisting with execution, optimization, and analysis of search engine marketing efforts, using data and testing to improve efficiency and effectiveness. The SEM Specialist works cross-functionally with marketing, data analytics, and creative partners to help ensure paid search programs align with broader business objectives and performance goals.

Support the execution and ongoing optimization of paid search campaigns that contribute to customer acquisition and growth for Tax Slayer’s Consumer and Professional tax software.

Assist in developing and refining SEM strategies to help capture customer demand throughout the year, including increased activity during peak tax season (December – April).

Use campaign performance data, testing, and insights to help improve overall marketing effectiveness and efficiency.

Manage account health through routine campaign optimizations.

Help ensure paid search ad content align with brand standards, compliance requirements, and established SEM best practices.

Collaborate with marketing, data analytics, product development, and creative partners to align paid search efforts with broader marketing and business goals.

Contribution to paid search performance goals, including customer acquisition, efficiency, and growth targets.

Consistent execution on assigned duties with attention to quality and accuracy.

Ability to apply data and insights to support optimization and testing efforts.

Effective collaboration with cross-functional teams to support integrated marketing initiatives.

Other duties as assigned

Strong work ethic with a proactive, ownership-driven mindset and 100% effort given towards accomplishing objectives.

Foundational experience with paid search platforms such as Google Ads, Microsoft Ads, Search Ads 360 (academic or hands-on experience is acceptable).

Strong analytical and problem-solving skills with the ability to interpret performance data and identify opportunities for improvement.

Familiarity with digital marketing analytics and reporting tools.

Proficiency in Microsoft Excel (data manipulation, basic formulas).

Highly organized with strong attention to detail and the ability to manage multiple priorities.

Comfortable working in a fast-paced, deadline-driven environment with shifting priorities.

Strong communication and collaboration skills, with a willingness to learn and grow within the role.

Work is performed in a standard office environment with minimal physical demands.

Must be able to work at a computer for extended periods.

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

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