Director, Medical Insights Lead- Oncology

Director, Medical Insights Lead - US Oncology

Location:

Durham, NC or Philadelphia, PA

At GSK, Medical Affairs plays a critical role in advancing patient care by communicating the science behind our medicines and diseases. We generate and translate evidence to help healthcare professionals, patients, and health systems make informed decisions that improve outcomes.

Medical Insights are a key enabler of this mission – providing a deep understanding of stakeholder needs, behaviors, and motivations across the healthcare ecosystem and assessing the effectiveness of engagement and education in advancing knowledge and scientific belief in treatment and prevention options.

• Serve as the primary strategic insights partner to the Therapeutic Area Head, enabling evidence‑based decision making across oncology assets.
• Frame and prioritize critical business questions, translating them into actionable insight generation plans aligned to USMA and enterprise objectives.
• Develop a deep understanding of the therapeutic areas (TAs) you work in to act as the expert for the TA within the Medical Analytics team, including in‑depth asset knowledge, customer segments, competitive environment, and strategies/tactics.
• Act as a subject‑matter expert across oncology insights, integrating perspectives across primary research, secondary data, and field intelligence.
• Build trust as an unbiased advisor, influencing senior stakeholders through objective, insight‑driven recommendations.

• Oversee the design and execution of insights generation initiatives (e.g., market research, secondary analyses) in partnership with Medical Analytics Centers of Excellence to ensure outputs are analytically robust and aligned to strategic objectives.
• Ensure synthesis of diverse data sources into cohesive, insight‑driven narratives that uncover stakeholder motivations and unmet needs.
• Guide teams to move beyond data reporting to true insight generation, with clear articulation of implications and recommended actions.
• Responsibly apply Gen AI to accelerate medical insight generation, using strong prompt engineering and critical evaluation to ensure outputs are evidence‑based, unbiased, and contextually accurate.
• Ensure appropriate use and understanding of Gen AI within the team, aligned with data provenance, compliance, and source traceability in a regulated environment, while collaborating cross‑functionally for effective insight products, workflows, and tools.

• Define and implement frameworks to measure the impact and value of medical affairs activities, linking insights to business outcomes and strategic decisions.
• Lead Medical Insights & Analytics contributions to Quarterly Business Reviews (QBRs), clearly communicating progress against priorities, impact delivered, and emerging risks/opportunities.
• Establish and track KPIs and success metrics for insights initiatives, driving accountability and continuous improvement.
• Embed a culture of impact measurement, ensuring insights translate into tangible actions and measurable outcomes.
• Develop and standardize approaches to demonstrate the impact and value of medical insights, including influence on strategy, field engagement, and evidence generation priorities.

• Partner closely with TSO and the broader medical analytics teams to advance GSK's transformation toward a more integrated, scalable insights model.
• Drive adoption of enterprise tools, data assets, and standardized methodologies within US Oncology.
• Represent US Oncology needs in shaping enterprise capabilities and roadmap decisions.
• Identify opportunities to streamline processes, reduce duplication, and enhance consistency across global and US insights efforts.

• Collaborate with Global Medical, Commercial, and Insights & Analytics teams to ensure alignment and integration of key findings.
• Lead the communication of insights across strategic forums, including medical leadership meetings and planning cycles.
• Influence without…