Senior Social Insights Analyst

Senior Social Insights Analyst

We're looking for a Senior Social Insights Analyst to lead the analysis of organic, paid, and earned media performance for our clients. You'll produce the reporting that tells clients how their content and campaigns are performing, help develop the benchmarks that put those numbers in context, and translate performance data into clear, actionable recommendations that shape strategy and decision-making.

Just as important, you'll go deep into the communities where our clients' audiences live — examining behaviors, conversations, and creators to identify engagement opportunities that build brand reputation. This role sits at the intersection of analytics and storytelling: you're as comfortable pulling and cleaning platform data as you are presenting the "so what" to a client.

Senior Social Insights Analysts operate with a high degree of independence. They own measurement work streams from start to finish, proactively identify opportunities and risks, and help elevate NOBODY's approach to social intelligence, performance measurement, and reporting across clients. They are trusted partners to Strategy and Activation teams and are increasingly looked to for guidance, mentorship, and perspective.

• Analyze organic social performance across platforms (X, Instagram, Facebook, Tik Tok, You Tube, Linked In, Reddit) to identify what's working, what isn't, and why.
• Evaluate paid media performance — ad spend efficiency, creative and messaging tests, audience targeting, and channel mix — and connect it to organic and earned results for a full-funnel view.
• Track earned media coverage, share of voice, sentiment, and narrative velocity to measure how client stories travel beyond owned channels.
• Examine behaviors within online communities — Reddit threads, comment sections, forums, and niche spaces — to understand how audiences talk, what they care about, and where clients have an authentic opportunity to engage and build brand reputation.
• Research and identify creators and influencers whose audiences, content, and credibility align with client goals, and support vetting and recommendation decks.
• Build and deliver recurring client reporting (weekly, monthly, quarterly) that pairs performance data with clear insight and recommended next steps.
• Develop and maintain performance benchmarks — by platform, content type, industry, and competitor set — so every metric is reported against meaningful context.
• Conduct competitive and category analyses to surface whitespace, emerging content trends, and shifts in audience behavior.
• Partner with Strategy and Activation teams to translate findings into content, channel, and investment recommendations.
• Lead measurement and intelligence work streams across client engagements, owning projects from intake through final delivery.
• Present findings directly to clients and stakeholders, confidently communicating insights, recommendations, risks, and opportunities.
• Proactively identify emerging audience, platform, cultural, and competitive shifts that should shape client strategy.
• Support new business efforts with audits, landscape analyses, measurement frameworks, and performance perspectives.
• Continuously improve our measurement approach: dashboard templates, taxonomies, KPI frameworks, QA processes, and reporting methodologies.
• Mentor and support junior analysts by sharing best practices, reviewing work, and helping elevate analytical rigor across the team.
• Apply AI tools, skills, and frameworks to build efficiencies and automations into reporting and analysis workflows — from data processing and classification to first-draft insight generation.

• 4-6 years of experience in social/digital analytics, media measurement, marketing insights, or social intelligence; agency, consultancy, or in-house insights experience is a plus.
• Hands-on fluency with native platform analytics (Meta Business Suite, Tik Tok Analytics, You Tube Studio, X/Linked In Analytics) and paid platforms (Meta Ads Manager, Google Ads, or equivalent).
• Experience with social listening and media monitoring tools (e.g., Sprinklr, Brandwatch, Sprout Social, Talkwalker, News Whip,…