Digital Marketing Manager, Paid Search

Digital Marketing Manager We are open to candidates located in or near any of our U.S. office locations:
Emeryville, CA;
Durham, NC;
Addison, TX;
Bellevue, WA; or Reston, VASummary/Objectives Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach.

We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.

Essential Job Functions Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization

Own quarterly and monthly budget planning and daily pacing across paid search/video

Create dashboards and a reporting cadence that enables transparent communication of campaign performance

Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup

Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization

Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence

Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance

Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion

Minimum & Preferred Job Qualifications Bachelor's degree

Experience6+ Years of B2B Digital Marketing experience6+ years of Google & Microsoft Platform experience managing Paid Search, You Tube & Demand GenerationcampaignsA strong bias toward action and measurable outcomes; result driven

Analytical and process-driven approach to campaign optimization

Attention to detail and a transparent written and verbal communication style

Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to troubleshoot tracking gaps and validate conversion accuracy com Tanium Inc. All Rights Reserved Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agenticcampaign tools) to keep channel strategy ahead of the curve

Other

Proficiency in Google Ads and Microsoft Advertising, including Search, You Tube, and Performance Max campaign types

Experience with A/B testing methodologies and conversion rate optimization practices

Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4

Analytical and process-driven approach to campaign optimization with strong attention to detail

Clear and transparent written and verbal communication style suited to cross-functional collaboration

Tanium

Competencies:

Demonstrates initiative and motivation

Excellent oral and written communication skills

Team player

Person of high ethics and integrity

Ability to work in a fast-paced, changing environment

About Tanium Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable.

Many of the world’s leading organizations trust Tanium’s single, unified platform for endpoint management and security to innovate faster,…