ViiV Global Marketing Director, LAI Market Transformation

ViiV Director, LAMT Strategy & Operations (12 Month Fixed Term Contract) ViiV Introduction

We are a specialist pharmaceutical company 100% dedicated to developing medicines to treat and prevent HIV. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, our ambition is to end the HIV epidemic. As the pioneers in HIV innovation, we constantly look to push the boundaries of science to develop medicines that can change lives and give people more choice.

Beyond our medicines, we are proud of our deep connection with the HIV community and work with partners to advance research and development, address HIV-related stigma, increase access to our medicines and provide funding and support to local community organisations to support their efforts in the HIV response. We are ViiV Healthcare. Here until HIV and AIDS are not.

The Global Director, Long-Acting Market Transformation (LAMT) Strategy & Operations will lead initiatives to enhance the understanding and adoption of long-acting agents in HIV treatment and prevention. This role will drive the transformation of the HIV treatment and prevention markets and lead LAI portfolio operations, ensuring streamlined communication, effective planning, and optimized performance management across initiatives. Additionally, the individual will champion the development and growth of the broader team, fostering a culture of collaboration across LA treatment and prevention teams and LAMT, continuous learning and capability-building to drive collective success.

• Lead development and execution of the global LAMT strategy and other cross LAI brand initiatives to accelerate HCP adoption of LAIs.
• Lead the LAMT strategic and tactical planning process with input from global brand, medical, market access, government affairs, patient engagement, PCT/co-create markets and regional teams.
• Lead and inspire a high-performing global cross functional team, including marketing manager, medical affairs and agency partners, to deliver cohesive and impactful tactical plans.
• Prepare and lead the monthly x-functional LAMT Global Core team meeting, ensuring focus on high-priority topics for input and awareness, and tracking the delivery of work streams vs plan.
• Translate emerging scientific and pharmacoeconomic data into differentiated, compelling value propositions for the LAI category.
• Develop and deploy targeted HCP content that encourages shared decision making and helps reset how success is defined in HIV treatment and prevention. Seek innovative platforms to disseminate LAMT content via peer-to-peer and digital influencers.
• Organise leadership team meetings driving alignment and collaboration for impact as well as identifying opportunities to drive team development.
• Organise bi/annual functional team meetings, ensuring alignment to drive performance and strategic direction forward.
• Lead the drive to build capability in new technologies, including AI, to modernize our offering and address the dynamic needs of the business.
• Lead monthly performance review meetings to drive continuous improvement and identity areas for action.

• Bachelor's Degree
• Pharma marketing strategy development and launch experience
• Operations experience translating business objectives into management reports, including KPIs and project management/governance committee leadership
• Leadership experience
• Specialty or long-acting injectable experience

• Lead and role model performance with integrity
• Experience driving performance in a competitive market
• Experience driving Customer Experience from an omnichannel perspective
• Ability to motivate, lead, and influence across various levels and functions
• Experience working across brands/portfolio
• Excellent communication, interpersonal influence, and prioritization skills
• Strong business acumen and analytical skills
• Ability to thrive in an ambiguous environment and translate strategic direction into action plans under tight timelines

• This role is a secondment and is based at our London or Durham HQ, Hybrid working: expected onsite presence two to three days per week.
• Travel: frequent collaboration with regional and local teams; travel expected up to 30%.

#Hybrid

Brand Marketing, Data to Insights, Digital Fluency, Enterprise Thinking, Global Product Strategy, Launch Excellence, Scientific Literacy

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40…