Senior Manager, B2B Enterprise Marketing Strategy

Senior Manager, B2B Enterprise Marketing Strategy

The Senior Manager, B2B Enterprise Marketing Strategy is accountable for driving growth for assigned B2B audience segments by leveraging audience insights, competitive and business intelligence, and marketing performance data to create compelling, multi-channel marketing strategies to achieve growth targets. The senior marketing manager will surface and highlight the end benefits that Labcorp’s enterprise diagnostics solutions deliver for health systems, with a specific focus on driving specialty testing growth.

You will translate our into business benefits and lead the creation of marketing assets to build awareness and generate demand. This position reports to the Director, B2B Enterprise Marketing Strategy and works closely with the Health Systems and Managed Care marketing, business and technology teams.

Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Durham, NC location, supporting both collaboration and flexibility.

• Marketing Strategy & Planning:
  Collaborate to understand sales cycle, buyer journey, personas, competitive dynamics, and market opportunity to inform go-to-market strategy.
• Marketing Strategy & Planning:
  Lead the development & refinement of value proposition, product/solution positioning and message architecture, and content strategy for assigned business areas, with a focus on growing specialty testing within health system relationships.
• Marketing Strategy & Planning:
  Define key audience segments and targeting criteria for marketing campaigns.
• Marketing Strategy & Planning:
  Lead development and implementation of marketing campaigns designed to achieve business goals, using a variety of marketing channels including web, digital, paid advertising, email, PR, events, sponsor ships, sales enablement and more.
• Marketing Strategy & Planning:
  Analyze marketing activity against stated business objectives and defined campaign goals; identify optimizations to enhance marketing performance.
• Marketing Strategy & Planning:
  Collaborate to identify cross-audience opportunities to support brand awareness and generate demand across our global enterprise.
• Campaign Execution:
  Deliver multi-channel campaign plans in alignment with marketing plan and budget.
• Campaign Execution:
  Work closely with other marketing disciplines (digital, creative, content, communications, research) to implement effective channel strategies and optimize based on performance.
• Campaign Execution:
  Lead tactic sequencing and prioritization.
• Campaign Execution:
  Collaborate to accurately track marketing budget allocation and spend.
• Partner Relationships and Leadership:
  Serve as marketing business partner to the segment P&L owners. Understand partners’ priorities, business initiatives, and key performance indicators to align marketing resources with business objectives.
• Partner Relationships and Leadership:
  Collaborate closely with specialty testing product owners and marketers to support specialty growth in health systems.
• Partner Relationships and Leadership:
  Deliver annual strategic marketing plan for assigned business areas.
• Partner Relationships and Leadership:
  Run recurring meeting cadence with partners and stakeholders to provide status updates, share marketing performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment.
• Partner Relationships and Leadership:
  Build support and buy-in for approaches and ideas in a way that fosters engagement.
• Partner Relationships and Leadership:
  Provide open and transparent communication across the organization.
• Partner Relationships and Leadership:
  Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market.
• Partner Relationships and Leadership:
  Work with external agency and vendor partners as needed to efficiently launch marketing strategies.
• Partner Relationships and Leadership:
  Manage team of 1-2 marketers to effectively meet timelines and deliverables.

• 8-10 years of marketing experience
• Bachelor's degree in Marketing, Communications, Science, or Business preferred