Direct-to-Consumer Marketing Manager - HIV Prevention

ViiV Healthcare is a global specialty Human Immunodeficiency Virus (HIV) company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV.

We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role will be based out of Durham, NC & may be considered for a domestic relocation package. Employees need to be onsite 2 days in a week. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

The Direct-to-Consumer (DTC) Marketing Manager, HIV Prevention
, is responsible for leading development and execution of key consumer marketing activities and digital solutions. The ideal candidate should be a self-starter, have a passion for marketing excellence and the skill to ensure our campaigns are patient-centered, innovative and competitive.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead key direct-to-consumer marketing activities to include branded and unbranded social, influencer, audio and print execution
• Lead experiential activations for the unbranded campaign
• Understand People Who Can Benefit from PrEP (PWBP), the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval and deployment of strategic marketing campaigns & materials
• Assist in the evolution of digital content to reach patients in this critical channel
• Foster collaborative relationships across brand and cross-functional teams, network and build alliances
• Manage projects through promotional review and the Copy Approval system
• Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery
• Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
• Develop Key Performance Indicator (KPIs), track performance and optimize marketing programs for maximum impact
• Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business

Why You?
Basic Qualification
We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor's degree
• 4+ years of US-based pharmaceutical industry experience in marketing AND/OR commercial roles
• Experience working with and managing external agencies
• Experience in creating product messaging and developing tactics
• Experience in navigating Copy Approval / Promotional Review Team (PRT) process and promotional review.

Preferred Qualification
If you have the following characteristics, it would be a plus:

• Graduate Degree level (e.g., MBA) or related field.
• Prior PrEP or HIV market experience
• Demonstrated ability to effectively work in a matrix team environment (i.e. Copy Approval Team, brand marketing, sales, training, medical, insights and analytics, etc.)
• Media planning knowledge across multiple channels
• Project management and demonstrated analytical skills
• Ability to work independently, with minimal direction
• High level of motivation and a strong ability to find creative solutions to unstructured situations
• Knowledg…