HCP Marketing Director, Respiratory Biologics

• Lead development and execution of HCP marketing initiatives for a long-acting specialty respiratory biologic
• Refine and execute HCP campaigns focused on the launch indication
• Identify and prioritize opportunities using market insights, competitive intelligence, and customer needs
• Develop segmentation, targeting, content, and messaging strategies for healthcare professionals
• Design and implement innovative multichannel marketing campaigns
• Oversee promotional materials and tools while ensuring regulatory and industry compliance
• Establish measurement plans and identify performance drivers and barriers
• Partner with Medical, Market Access, Sales, Analytics, Regulatory, Legal, and field sales teams
• Standardize monthly reviews of HCP OKRs and communicate business performance to leadership
• Define, track, and refine OKRs
• Build partnerships with internal stakeholders and represent the brand with senior leadership and agency partners
• Mentor and lead a high-performing marketing team
• Cultivate GSK’s cultural pillars: ambitious for patients, accountable for impact, and doing the right thing

• Bachelor’s degree required
• 8+ years of experience developing and executing marketing campaigns and strategies
• Minimum 4+ years of progressive marketing experience, including director-level leadership roles
• Experience working in a cross-functional matrix organization
• Expertise in biologics marketing, with experience in respiratory or specialty care
• Experience developing and applying multidimensional attitudinal and behavioral segmentation strategies
• Experience as a first-line sales leader and/or leading large teams toward ambitious goals
• Strong analytical skills
• Demonstrated ability to lead and collaborate across a matrix organization
• Excellent communication, presentation, and influencing skills
• Knowledge of regulatory and compliance in the pharmaceutical industry

Demonstrates expertise in developing and executing HCP marketing initiatives for specialty biologics, with a strong focus on regulatory compliance and cross-functional collaboration. Proven ability to lead high-performing teams and implement innovative multichannel marketing strategies.

• Biologics Marketing Expertise
• Multichannel Marketing Campaigns
• Cross-Functional Collaboration
• Regulatory Compliance Knowledge
• Analytical Skills

• Marketing Campaign Development
• Segmentation Strategies
• Performance Measurement
• Competitive Intelligence
• Content Strategy

• Leadership
• Communication Skills
• Presentation Skills
• Influencing Skills
• Team Mentoring

• Pharmaceutical Industry
• Respiratory Care
• Specialty Care
• HCP Marketing
• Matrix Organization