Senior Director, Digital Marketing

Senior Director, Digital Marketing

Department:
Marketing

Reports to:

President

Location:

On-Site — Columbus, Ohio

Company:

BIBIBOP

GOSH Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

• Charleys: A 850+ unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
• BIBIBOP Asian Grill: An award-winning, 80+ unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill & Subs: A Memphis-based 60+ unit chain serving high-quality deli and hot subs
• Charleys Kids Foundation: A nonprofit partnering with organizations around the world to provide food, education, and mentorship to at-risk children
• Solar Planet: A company providing solar field advisory and installation services

At GOSH, we believe our people are our greatest asset. Our People Services team partners closely with leaders across brands to create compliant, consistent, and positive employee experience at every level of the organization.

BIBIBOP Asian Grill is an award-winning, 80+ unit Korean-inspired fast casual concept and part of the GOSH Enterprises family of brands, alongside Charleys Cheesesteaks (850+ units) and Lenny’s Grill & Subs (60+ units).We’re looking for a leader who not only understands the full digital ecosystem but also has the vision to build a world-class digital sales machine for BIBIBOP.

This role is responsible for leading all digital marketing initiatives across paid, earned, and owned channels, with a clear focus on growing sales and acquiring new customers. The Senior Director will also oversee the performance and optimization of our e-commerce platforms (desktop and app), manage third-party delivery partnerships , and negotiate contracts with digital vendors to maximize performance and efficiency.+

• Own and grow digital sales across channels by leveraging paid, earned, and owned media.
• Develop and execute integrated campaigns that drive awareness, traffic, and sales.
• Build new customer acquisition strategies that scale profitably.

• Manage and optimize BIBIBOP e-commerce platforms (desktop and mobile app) to ensure seamless guest experience, increased conversion, and sales growth.
• Partner with IT and Operations to implement improvements and enhancements that drive performance.

• Oversee relationships with third-party delivery platforms (e.g., Door Dash, Uber Eats, Grubhub), ensuring alignment on promotions, guest experience, and ROI.
• Negotiate contracts with delivery partners and digital vendors to achieve favorable terms and maximize value.
• Manage digital vendor ecosystem (media partners, loyalty platforms, CRM tools, reputation management providers, etc.).

• Establish clear KPIs for digital marketing and e-commerce effectiveness; hold the team accountable for results.
• Continuously analyze performance data, identifying opportunities to optimize spend and improve ROI.
• Partner with cross-functional teams (Creative, Operations, Finance, IT) to ensure digital efforts align with overall business objectives.

• Lead, mentor, and grow a digital marketing team to execute at the highest level.
• Foster collaboration, innovation, and accountability within the department.
• Develop talent and build capabilities to keep BIBIBOP on the cutting edge of digital marketing.

• 7–10 years of progressive experience in digital marketing for an omni-channel merchant, retailer, or QSR brand.
• Proven track record of driving digital sales and e-commerce growth through paid, earned, and owned channels.
• Experience managing loyalty platforms, CRM, and reputation management programs.
• Strong understanding of media planning and buying , including…