Manager Communications - Academic and Clinical Research Capability

Description

Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.

The position is supervised by the UNC Health System, Communications & Marketing Department, in dedicated support to the marketing and communications needs for a highly prestigious program within the UNC School of Medicine, Clinical Research Alliance (CRA): the Advancing Clinical Therapeutics Globally for HIV/AIDS and other Infections (ACTG) network. The ACTG is a cooperative network funded by the National Institute of Allergy and Infectious Diseases (NIAID), and other collaborating NIH Institutes, Centers, as well as industry partners, in support of international, multicenter clinical trials to advance therapeutics in HIV/AIDS, tuberculosis and viral hepatitis.

There are currently over 65 US and international clinical research sites participating in over 20 active trials. The ACTG Communications Manager provides strategic and operational oversight; coordinates communications across the network and its numerous affiliates both domestic and abroad; and serves as a lead writer and communicator. Job activities include developing compelling content, producing publications, and supporting public relations initiatives for the team and ACTG network, in collaboration with executive leaders when needed.

The role involves managing the implementation of individual projects and contributing to larger, system wide initiatives. This position requires an advanced level of expertise in communications and marketing, with specialized knowledge of complex scientific, clinical, and research topics. The role requires the ability to produce accurate and compelling technical writing for various audiences on subjects that involve a steep learning curve and are not commonly mastered outside the field.

• Works within the UNC Healthcare Communication for oversight and support while physically located in the CRA, which is an academic clinical research organization offering an array of experts from within UNC’s School of Medicine and its established partnerships to fulfill the requirements needed to coordinate clinical trials, with CRA’s premier program being ACTG.
• Provides strategic and operational oversight of an integrated marketing and communications roadmap for ACTG.
• Coordinates communications across the ACTG network and other similarly structured networks (eg. HPTN, IMPAACT, HVNT).
• Leads planning, developing, implementing, evaluating, and reporting on a comprehensive, integrated, and omni-channel marketing and communications program that reaches a broad range of target audiences including but not limited to internal and external researchers, donors, clinicians, patients, and other stakeholders.
• Works closely with executive leaders on individual projects to meet strategic needs and mission of UNC Health, the UNC School of Medicine, CRA, and the ACTG by directing brand identities and ensuring their consistent application, growth, and alignment with the overall mission and goals of the ACTG, the CRA, and UNC Health.
• Develops strategies to promote ACTG research nationally and internationally. Works closely with ACTG clinical and basic researchers to identify and develop mainstream news and feature stories. Builds and maintains relationships with national science and medical news media. Coordinates assistance needed from outside public relations firms to maximize media effectiveness.
• Works closely with the ACTG’s leadership team and coordinate with the ACTG Communications Committee to understand program communications goals and to shape the ACTG’s overall communications strategy and plans.
• Develops and support…