VP Marketing and Communications

WHO We Are:

Self-Help started in 1980 with a focus on economic inequality, especially in communities that have faced systemic barriers to building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we’re committed to economic justice! Economic Justice means that all communities have the basic infrastructure they need to thrive, from high-quality schools to grocery stores selling fresh food resources that support opportunities at a neighborhood level regardless of demographics, income, or wealth.

Since our founding, we’ve constantly sought new ways to pursue greater economic justice: from providing fair and affordable loans to working with partners to demand that lawmakers change unjust policies.

Job Description :


WHO We Are:

Self-Help started in 1980 with a focus on economic inequality, especially in communities that have faced systemic barriers to building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we’re committed to economic justice! Economic Justice means that all communities have the basic infrastructure they need to thrive, from high-quality schools to grocery stores selling fresh food resources that support opportunities at a neighborhood level regardless of demographics, income, or wealth.

Since our founding, we’ve constantly sought new ways to pursue greater economic justice: from providing fair and affordable loans to working with partners to demand that lawmakers change unjust policies.

We are seeking a VP of Marketing & Communication to join our Durham, NC or Chicago, Ill team!


WHAT You ll Do:

The Vice President (VP) serves as Team Leader and oversees the planning, coordination and implementation of strategic communications and marketing programs to increase awareness and support for Self-Help’s work among internal and external audiences. Reporting to the Executive Vice President, the VP supervises three directors as well as:

• Provides vision, leadership and strategic direction for Self-Help’s communications and marketing staff and operations.
• Serve as a trusted advisor to leadership, business teams and key stakeholders across the organization, providing strategic counsel to, and collaboration with, Self-Help senior leadership and team leaders to determine marketing and communications goals.
• Oversee the creation and execution of public relations, marketing and communications strategies to accomplish these goals.
• Build and protect our brand, and help Self-Help leadership teams influence positive behaviors, drive change, reinforce successes, and promote a strong sense of membership/community through coordinated, consistent messaging strategies and tactics.
• Lead organization-wide and line of service-specific online and offline channel campaigns to support business goals and objectives. Develop a positive working relationship with key internal stakeholders and a deep understanding of business goals and objectives.
• Deliver campaigns that drive results for individual business lines (e.g. membership growth and loyalty, consumer lending, deposit growth, commercial lending, real estate development, mortgage lending, etc.). Measure and report campaign and promotion results. Manage campaign budgets, spend and effectiveness.
• Develop public relations strategies focused on key business priorities and build public awareness/public information campaigns that clearly reflect Self-Help’s brand in strategic positioning, visual presentation and in messaging content and tone.
• Oversee proactive communications, marketing, and media relations strategies addressing targeted audiences to increase owned, earned and paid media coverage. Leverage…