Trade Show Manager

Key Responsibilities

• Trade Show Strategy & Portfolio Management Develop and maintain the annual US Pharmacy Automation trade show strategy and event calendar.
• Evaluate and prioritize trade show investments based on strategic objectives, target audiences, business impact, and return on investment.
• Establish event objectives, success metrics, and key performance indicators for each event.
• Partner with Marketing, Sales, and Commercial Leadership to align event strategies with business priorities and growth objectives.
• Continuously evaluate event performance and recommend improvements to optimize future investments.
• Event Planning & Execution Lead end-to-end planning and execution of national and regional pharmacy conferences, trade shows, and industry events.
  
  Develop comprehensive project plans, timelines, communications, and execution strategies for each event.
  
  Coordinate sponsor ships, registrations, hotel allocations, meeting space requirements, exhibit planning, and event logistics.
  
  Ensure all event deliverables are completed on time, within budget, and aligned with brand standards.
  
  Manage onsite execution and resolve issues to ensure a seamless customer and exhibitor experience.
• Booth Experience & Customer Engagement Own booth experience planning and customer journey development.
  
  Partner with Product Marketing and Customer Marketing to ensure consistent, compelling messaging and visual presentation.
  
  Develop strategies to maximize attendee engagement and increase meaningful customer interactions.
  
  Coordinate customer events, executive meetings, and other customer engagement activities associated with major conferences.
  
  Identify opportunities to enhance BD's visibility and thought leadership presence at strategic industry events.
• Product Demonstration & Staffing Management Own event staffing strategy and resource planning across the Pharmacy Automation trade show portfolio.
  
  Develop staffing models and schedules to ensure appropriate sales, marketing, clinical, and product expertise coverage.
  
  Coordinate product demonstration readiness and ensure qualified personnel are available to support customer interactions.
  
  Partner with business stakeholders to identify staffing requirements and align resources to event objectives.
  
  Develop event briefing materials and ensure all staff are trained on event goals, key messages, customer engagement expectations, and product demonstrations.
  
  Drive accountability for booth coverage, demonstration quality, and customer experience execution.
• Lead Generation & Commercial Impact Partner with Customer Marketing, Sales, and Downstream Product Marketing teams to establish lead capture and follow‑up processes.
  
  Support event‑based lead generation activities and customer engagement initiatives.
  
  Monitor lead quality, follow‑up execution, and shared opportunity influence metrics.
  
  Help ensure event investments contribute to measurable commercial outcomes and business growth objectives.
• Thought Leadership & Conference Engagement Coordinate conference speaking opportunities, sponsorship activations, and educational session participation.
  
  Partner with Product Marketing, Customer Marketing, and business leaders to support speaker preparation and conference engagement activities.
  
  Coordinate logistics and support for customer speakers and executive presenters.
  
  Track and report on speaking engagement participation and outcomes.
• Budget & Vendor Management Manage day‑to‑day event budgets and spending activities.
  
  Track expenses, forecasts, and event financial performance.
  
  Partner with Customer Marketing leadership on budget planning and approvals.
  
  Manage relationships with exhibit houses, event agencies, conference organizers, and third‑party vendors.
  
  Negotiate vendor deliverables and ensure services meet…