Institutional Marketing Strategy Director

Job Description

Pacific Life is investing in bright, agile, and diverse new talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Institutional Marketing Strategy Director to join our Institutional Retirement Solutions Group (IRSG).

This role can be based in Newport Beach, CA, Omaha, NE, or another approved Pacific Life office location.

As Institutional Marketing Strategy Director, you will serve as a strategic marketing partner to IRSG leadership, helping translate business strategy, market dynamics, customer needs, and competitive intelligence into clear marketing priorities and differentiated market strategies.

The role spans Pacific Life's institutional retirement businesses, including Pension Risk Transfer (PRT), Defined Contribution Lifetime Income (DCLI), Stable Value, and emerging retirement solutions. You will help leadership determine where Pacific Life should focus, how the organization should position itself, which audiences and opportunities matter most, and how marketing can influence growth.

You will bring together market intelligence, customer and audience insights, competitive understanding, positioning, messaging, thought leadership, and go-to-market strategy to help IRSG build preference and strengthen its position in the marketplace.

This is a highly visible leadership role at the intersection of business strategy, market intelligence, marketing strategy, and growth. The ideal candidate is equally comfortable analyzing a market, challenging a business assumption, shaping a narrative, and translating strategy into action.

• Own, activate and evolve the established IRSG marketing strategy, ensuring it remains aligned with business priorities, market opportunities, customer needs, and the maturity of each business.
• Partner with senior business and functional leaders to identify the markets, audiences, opportunities, and priorities where marketing can have the greatest impact.
• Translate business strategies and established marketing priorities into actionable audience strategies, positioning, messaging, content, and go-to-market recommendations.
• Evolve strategic direction along with business goals and strategies for the Institutional content roadmap, ensuring priority themes, audiences, and timing are informed by business objectives, market and customer insights, and go-to-market needs, while partnering with the broader marketing team on development and execution.
• Develop business-specific marketing approaches that recognize the distinct needs and market positions of Pension Risk Transfer (PRT), Defined Contribution Lifetime Income (DCLI), Stable Value, and emerging institutional businesses while maintaining alignment with the established IRSG narrative and strategy.
• Monitor market, business, and competitive developments and recommend strategic adjustments as priorities and opportunities evolve.
• Lead ongoing marketing planning and prioritization, establishing clear trade-offs and aligning marketing resources, investments, and activity to the highest-value business priorities and measurable growth objectives.

• Serve as a strategic consumer of market, customer, and competitive intelligence, bringing relevant insights into IRSG marketing and business discussions.
• Partner with internal strategy, analytics, research, product, distribution, and other teams to identify and leverage available market and customer insights.
• Monitor key industry, competitor, regulatory, and market developments and assess their implications for IRSG marketing priorities and business objectives.
• Identif…