Marketing Manager, Customer Marketing

Note:

This position will be located onsite in Princeton, NJ. How many companies can say they’ve been in business for over 177 years?

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the ever changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

The Marketing Manager, Customer Marketing is responsible for developing, executing, and optimizing integrated digital marketing campaigns and content strategies that increase brand awareness, generate demand, and strengthen customer engagement across digital channels. The role is responsible for managing digital media, social media, marketing automation, and content development and social media management while ensuring consistent brand messaging, effective campaign execution, and measurable business results.

Through collaboration with cross-functional teams, the role supports lead generation, customer journeys, and digital engagement strategies that contribute to ZEISS Vision Care’s growth objectives.

• Develop, execute, and optimize integrated digital marketing campaigns that support brand awareness, lead generation, customer engagement, and business growth across multiple digital channels.

• Manage end-to-end digital campaign planning, including campaign calendars, promotional initiatives, performance monitoring, and continuous optimization.

• Create, manage, and publish engaging digital content across ZEISS Vision Care’s digital channels, ensuring alignment with brand standards, marketing objectives, and audience needs.

• Manage the organization’s digital & social media strategy and day-to-day operations across platforms including Google, Facebook, Instagram, Linked In, You Tube, and Tik Tok, including content publishing, organic & ad placements, community management, social listening, and audience engagement.

• Develop and maintain executive and corporate content calendars, including Linked In thought leadership and brand communications.

• Develop content for Salesforce Marketing Cloud activities, including customer journey creation, email campaign development, audience segmentation, lead management, and marketing automation workflows.

• Collaborate with Marketing, Sales, Product Management, and external partners to develop digital content, campaign assets, and messaging that support strategic business initiatives.

• Monitor campaign and social media performance using analytics and reporting tools, providing insights and recommendations to improve engagement, conversion, and return on marketing investment.

• Manage digital lead generation initiatives by coordinating campaign execution, lead nurturing, promotional activities, and customer communications to maximize marketing effectiveness.

• Ensure all digital communications, content, and campaigns comply with corporate branding standards, digital best practices, and applicable regulatory requirements.

• Regularly interface and collaborate with Digital Marketing counterparts, the Global Marketing team and or agencies or other vendors.

• Follows safety standards and reports any safety concerns to leadership.

• 7+ years of marketing experience required, content creation & strategy preferred
• Bachelor’s degree in related field
• Comprehe…