Strategic Marketing Specialist - Critical Industries

At ABB
, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

Industries and Channel Marketing Manager

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As a Strategic Marketing Specialist this candidate will support market driven growth initiatives across multiple industries. This role is responsible for identifying and activating marketing opportunities aligned with ABB Electrification's strategy, positioning ABB as a trusted technology partner.

This is a cross functional role working closely with commercial, communications, product, marketing, strategy, and external industry stakeholders. The focus is around identifying a market opportunity and turning it into clear marketing activities; supporting the delivery of messaging, campaigns, content and trade-event experiences that engage customers and support growth.

Location: Preferred:
Cary, NC | Open to remote candidates based in the Continental U.S.
Reports to: Industry and Channel Marketing Director
Function: Electrification Marketing - U.S.

• Analyze customer challenges, buying drivers, and decision making processes to inform market positioning, value propositions, and messaging.
• Translate longterm business strategy into gotomarket and campaign strategies with clear objectives and success metrics.

• There may be instances where elements of market intelligence are needed to support a specific segment; technology trends, customer needs, emerging applications.

• Plan, develop, and lead execution of integrated marketing campaigns.
• Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives.
• Develop compelling messaging frameworks and content requirements that articulate ABB's value across industry lifecycle.
• Ensure consistent positioning across digital, events, content, and partner channels.

• Collaborate with segment leaders, ensuring ABB is represented within key industry organizations at regional and national levels.
• Together, with communications, identify opportunities for speaking engagements, panels, white papers, and industry collaboration.
• Actively support priority trade events, conferences, and customer forums to strengthen ABB's market presence.

• Bachelor's degree in business, marketing, engineering, or a related field.
• 5+ years of experience in electrification, power, digital infrastructure, or related industries, with experience in marketing, product management, segment leadership, or sales.
• Ability to organize information and communicate clearly with different audiences.
• Demonstrated ability to work effectively across multiple functions and influence without direct authority.
• Exhibits a high say/do ratio-sets clear commitments and delivers results with consistency and credibility.
• Strong analytical, communication, and presentation skills.
• Ability to travel up to 20% within the U.S.

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affiliated Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://(Use the "Apply for this Job" box below). Your Rights
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As an Equal Employment Opportunity and Affiliated Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between…