Marketing Communications Strategist

Duke University was created in 1924 through an indenture of trust by James Buchanan Duke. Today, Duke is regarded as one of America’s leading research universities. Located in Durham, North Carolina, Duke is positioned in the heart of the Research Triangle, which is ranked annually as one of the best places in the country to work and live. Duke has more than 15,000 students who study and conduct research in its 10 undergraduate, graduate and professional schools.

With about 40,000 employees, Duke is the third largest private employer in North Carolina, and it now has international programs in more than 150 countries.

Be You.

The Duke Center for Teaching and Learning (CTL) is seeking a creative, strategic, and collaborative Marketing Communications Strategist to join our growing team. In this role, you will help shape how Duke tells the story of teaching excellence, educational innovation, and lifelong learning. Working closely with faculty, academic leaders, communicators, and partners across the university, you will lead communications and marketing efforts that elevate CTL's education innovation profile and expand awareness of Duke's digital education offerings.

The position reports to the marketing and communications team leader and partners with communicators across Duke University.

You will have the opportunity to develop digital-first communications strategies, manage website content and social channels, create engaging multimedia content, build social media campaigns, and execute enrollment marketing initiatives that connect learners with Duke's online educational programs. Whether highlighting faculty innovation, promoting new programs, or supporting strategic initiatives, your work will directly contribute to Duke's mission of advancing teaching, learning, and educational excellence.

This role is ideal for someone with a journalist’s eye for storytelling, strategic thinking, relationship building, and leveraging digital communications to engage diverse audiences. You'll work in a dynamic environment where creativity, curiosity, data-informed decision making, and collaboration are highly valued.

• Generally requires a Bachelor's degree in Journalism, Communications, Public Relations, Marketing, English, or a related field.
• Four years of professional experience in journalism, public relations, marketing, communications, or a related field.
• Experience developing and executing communications strategies for a program, department, organization, or brand.
• Experience planning and executing digital marketing campaigns.
• Experience monitoring campaign performance metrics and using data to optimize results.
• Experience creating, managing, and publishing content through digital platforms and content management systems.
• Strong storytelling ability with experience developing content for multiple audiences and communication channels.
• Demonstrated ability to manage multiple projects, priorities, and deadlines simultaneously.
• Exceptional written and verbal communication skills.
• Strong analytical and organizational skills with the ability to evaluate communications effectiveness and make recommendations for improvement.

Preferred Qualifications

• Demonstrated success using digital media and social media to engage audiences and support organizational goals.
• Experience building collaborative relationships with faculty, leadership, media partners, and stakeholders.
• Experience working in higher education, academic institutions, or mission-driven organizations.
• Knowledge of trends in online learning, educational technology, and higher education.
• Experience with photography, graphic design, multimedia production, or video storytelling.
• Experience with web design and user-focused digital content strategies.

Other…