Director, Marketing & Communications

The Director, Communications makes UWGT’s 3x impact credible, compelling, and easy to remember for every audience. The goal is for our North Star to be a proven story the region can see and act on, not just a claim we make. This role owns marketing and communications (Mar Comms) end to end: strategy, distribution, the editorial calendar, content, and measurement across social, email, and web.

You’ll own the organization’s Mar Comms OKRs. That means publishing the annual Regional Impact Report, embedding the Amplification Story in every major donor and corporate conversation, and holding brand consistency and reach across every channel. You’ll build a distribution strategy that gets our story in front of the right people, and a data practice that shows what’s working. Success depends on staying embedded across the organization.

You’ll be present at programs, events, donor visits, and community gatherings to source timely, on-brand content and weave it into one coherent narrative.

A role built to grow.

• Own the Mar Comms OKRs and report quarterly progress to the CEO against each key result. Set baselines in the first 90 days and confirm annual targets during Year 1 strategic planning.
• Develop and operationalize a distribution strategy that maps each audience (nonprofit partners, corporate partners, individual donors, volunteers, and the broader public) to the right channels, cadence, and calls to action across owned, earned, and partner channels.
• Build partner amplification tools, such as shareable content kits, templated posts, and ready-to-use Impact Report excerpts, so corporate and nonprofit partners carry the UWGT story through their own networks.
• Grow and segment email lists to improve relevance and deliverability. Use A/B testing to refine subject lines, content, and send times.
• Maintain a Mar Comms dashboard tracking:
• Email open, click-through, and unsubscribe rates
• Conversion rates (newsletter-to-donation, event registration, volunteer sign-up)
• List growth
• Social reach and engagement
• Website traffic
• Regional Impact Report views and downloads
• Use that data to shift content and channel investment toward what performs.

• Lead production of the annual Regional Impact Report, published on schedule each year. It should cover investment totals, impact indicators across the economic mobility continuum, and the 3x return calculation, using data from Finance, Action Labs, Outreach, and Philanthropy.
• Own distribution of the Report and track its reach through unique views and downloads.
• Partner with Philanthropy so the Amplification Story, including the with/without UWGT comparison, appears in 100% of major donor proposals and corporate partnership decks by the end of Year
  1. Track this quarterly.
• Extend the Amplification Story into all public-facing materials: web, social, newsletters, event remarks, and partner toolkits.

• Own and run an integrated, multi-month editorial calendar across social, email, and website/blog, with defined audiences, themes, and publish dates for every team.
• Serve as the organization’s single go/no-go gatekeeper for published content, with a clear RACI and consistent lead times for drafting, review, approval, and publishing.
• Track content by pillar (Convene, Invest, Amplify) to keep coverage balanced across channels.

• Weave major milestones into one coherent narrative, tailored for each audience. These include funding opportunities and partners, the Regional Impact Report, and the State of the Triangle convening.
• Partner with the Philanthropy team to source and produce donor, volunteer, corporate, and…