Commercial Go-to-Market Sales Analyst

Team Summary

At GAF Commercial we cover more than buildings. We cover each other. No matter what role, tenure, or department, under this roof you are helping to build the market leader in commercial roofing. Under this roof, we are assembling a winning team that puts the customer at the center of every decision and doesn't back down from hard work. Under this roof, we support one another in delivering operational excellence daily, while working to make a positive impact for our planet and our communities.

Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

The Commercial Go To Market (GTM) Sales Analyst acts as the strategic bridge between market data and active sales execution for GAF Commercial and Siplast. In this remote role, you will be responsible for uncovering, analyzing, and developing specification opportunities by mapping the market and engaging directly with architects, building owners, facility managers, spec writers, and roofing consultants to provide qualified leads to our Territory Managers and Commercial Support teams.

You will focus on finding high-value project opportunities, building data‑driven customer profiles, and working hand‑in‑hand with Territory Managers and Commercial Support Teams to turn early‑stage leads into wins. This role requires a unique blend of analytical discipline, technical curiosity, and proactive relationship‑building to influence construction documents throughout a multi‑year sales cycle.

• Lead Identification, Research & Market Profiling Source and qualify high‑potential leads in the beginning stages of the selling process by leveraging internal resources, third‑party databases like Dodge, alongside specification platforms like Master Spec and Spec Link, to identify and vet high‑priority leads that correspond with manufacturing capabilities. Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications.
  
  Establish robust tracking mechanisms within construction publications to schedule and allocate major long‑cycle projects to the field sales organization. Monitor and report on essential pipeline health indicators, focusing on lead‑to‑opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales.

• Strategic Specification & Technical Consultation Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process. Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early‑stage construction documents. Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met.
  
  Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross‑selling.

• Organizational Collaboration & Systems Management Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding. Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference. Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones.

• Market Intelligence & Campaign Execution Leverage historical data and market analytics to continually refine which company types, verticals, and decision‑makers are most likely to specify and purchase our roofing systems. Track market trends, competitor products, and emerging technologies to build actionable "Battle Cards" that equip the inside and field teams to handle objections seamlessly. Utilize social media and digital platforms to gather insights on…